{
  "id": 8256687,
  "title": "Mbappe leaves Nike, signs with On as it forays into soccer",
  "url": "https://urgent.news/2026/09/18/mbappe-leaves-nike-signs-with-on-as-it-forays-into-soccer-8256687",
  "topic": "business",
  "section": "Business",
  "published": "2026-09-18T13:23:16.000Z",
  "source": {
    "name": "Business Recorder",
    "slug": "business-recorder",
    "url": "https://www.brecorder.com/news/40440161/mbappe-leaves-nike-signs-with-on-as-it-forays-into-soccer"
  },
  "original_language": "en",
  "account": "Kylian Mbappé, the renowned French soccer player, has severed ties with Nike and joined Swiss sportswear company On. This marks a significant shift for Nike, as it faces increasing competition from newer rivals in the athletic footwear market. On, led by a former French player Thierry Henry, plans to launch its inaugural football boots in 2027. The company's shares on the U.S. market surged by 5% in premarket trading following Mbappé's endorsement. On's strategy lies in the American market, which contributes to over half of its revenue. The company has focused on full-price sales but has encountered difficulties in the region due to economic uncertainty. Mbappé's departure from Nike, a partnership spanning two decades, follows Nike's recent loss of World Cup winner Lamine Yamal to Adidas. Yamal praised Mbappé as his \"only rival for Ballon d’Or.\" Nike expressed pride in their collaboration, both on and off the pitch, and wished Mbappé continued success in his future endeavors. The soccer star himself reflected on his career change, stating that he now finds himself among innovators who share his aspirations.",
  "summary": "French soccer star Kylian Mbappe has ended his two-decade-long partnership with Nike and signed with Swiss sportswear brand On, the latest blow for the American brand as newer rivals gain ground in the athletic footwear market. On plans to launch its first football boots in 2027, and also named former French player Thierry Henry as its director of football. On’s U.S.-listed shares were up 5% in…",
  "key_points": [],
  "editors_take": null,
  "illustration": null,
  "coverage": {
    "outlets": 5,
    "also_reported_by": [
      {
        "outlet": "Channel News Asia",
        "title": "Mbappe leaves Nike, signs with On as it forays into soccer",
        "url": "https://urgent.news/2026/09/18/mbappe-leaves-nike-signs-with-on-as-it-forays-into-soccer",
        "published": "2026-09-18T12:20:59.000Z"
      },
      {
        "outlet": "Free Malaysia Today",
        "title": "Mbappe leaves Nike, signs with On as it enters football",
        "url": "https://urgent.news/2026/09/18/mbappe-leaves-nike-signs-with-on-as-it-enters-football",
        "published": "2026-09-18T13:06:00.000Z"
      },
      {
        "outlet": "Gulf News",
        "title": "Mbappe switches Nike for On in shock move",
        "url": "https://urgent.news/2026/09/18/mbappe-switches-nike-for-on-in-shock-move",
        "published": "2026-09-18T13:34:35.000Z"
      },
      {
        "outlet": "Al Jazeera",
        "title": "Real Madrid’s Kylian Mbappe ends Nike partnership to join Swiss brand On",
        "url": "https://urgent.news/2026/09/18/real-madrids-kylian-mbappe-ends-nike-partnership-to-join-swiss-brand",
        "published": "2026-09-18T14:30:18.000Z"
      }
    ]
  },
  "ai_generated": true,
  "disclaimer": "Summaries, key points and the editor’s take are written by software from other outlets’ reporting and may contain errors — always check the linked original."
}