{
  "id": 8243298,
  "title": "Mbappé parts ways with Nike and becomes the new face of On",
  "url": "https://urgent.news/2026/09/18/mbappe-parts-ways-with-nike-and-becomes-the-new-face-of-on",
  "topic": "culture",
  "section": "Culture",
  "published": "2026-09-18T12:24:00.000Z",
  "source": {
    "name": "Yahoo Sports",
    "slug": "yahoo-sports",
    "url": "https://sports.yahoo.com/articles/mbapp-parts-ways-nike-becomes-122400386.html"
  },
  "original_language": "en",
  "account": "Kylian Mbappé has terminated his long-standing partnership with Nike, opting to become the new ambassador for Swiss sports footwear company On. The Real Madrid forward, who started his career with Nike, has made this strategic move official through a post on his social media. This change positions On as a prominent figure in the global sports market, with Mbappé serving as its central ambassador. The Real Madrid player will now sport custom On boots during matches for both Real Madrid and the French national team. This move highlights the immense commercial and advertising influence that Mbappé's presence brings to any brand.",
  "summary": "Kylian Mbappé has shaken up the sports sponsorship market by officially announcing his departure from Nike. The Real Madrid star striker brings to an end a partnership of several years with the Ameri...",
  "key_points": [],
  "editors_take": null,
  "illustration": null,
  "coverage": {
    "outlets": 2,
    "also_reported_by": [
      {
        "outlet": "Yahoo Sports",
        "title": "🚨 Mbappé leaves Nike and signs with a surprise kit maker!",
        "url": "https://urgent.news/2026/09/18/mbappe-leaves-nike-and-signs-with-a-surprise-kit-maker",
        "published": "2026-09-18T12:24:00.000Z"
      }
    ]
  },
  "ai_generated": true,
  "disclaimer": "Summaries, key points and the editor’s take are written by software from other outlets’ reporting and may contain errors — always check the linked original."
}