{
  "id": 8231164,
  "title": "7 ads that define ‘The New York Times’",
  "url": "https://urgent.news/2026/09/18/7-ads-that-define-the-new-york-times",
  "topic": "business",
  "section": "Business",
  "published": "2026-09-18T10:00:00.000Z",
  "source": {
    "name": "Fast Company",
    "slug": "fast-company",
    "url": "https://www.fastcompany.com/91608364/7-ads-that-define-the-new-york-times"
  },
  "original_language": "en",
  "account": "On September 18, 1851, The New York Times was founded, marking the beginning of a 175-year legacy of journalism. To commemorate this milestone, the publication has launched a campaign celebrating advertisers who have supported its operations over the past century. The centerpiece of the campaign is a nine-page print spread featuring seven historical ads from the Times' extensive archives. These ads, spanning from 1909 to 1994, showcase the evolution of advertising formats and their alignment with significant societal shifts.\n\nOne of the featured ads is from 1909, when Ford ran a promotional piece highlighting its Model T as a \"car that won the New York to Seattle race.\" This ad reflects the transition in the automotive industry from luxury vehicles to mass production. Another notable ad dates back to 1966, when IBM placed an advertisement featuring an image of the moon. This ad celebrated IBM's contribution to NASA's mission to land a man on the moon, demonstrating the intersection of advertising and technological advancements.\n\nThe campaign also includes ads from Heinz, Delta Air Lines, Tiffany & Co., E*Trade, and L'Oréal, all of which have continued to exist throughout the years. Each of these advertisers played a role in shaping the advertising landscape and reflecting cultural moments of their time. The Times' marketing director, Tusar Barik, emphasizes that the campaign serves as a reminder of the crucial role advertisers play in supporting independent journalism. By showcasing how advertising has evolved alongside societal changes, the campaign highlights the symbiotic relationship between advertising and historical documentation.",
  "summary": "This week, The New York Times is celebrating the 175 anniversary of its founding on September 18, 1851. To commemorate the major milestone, the publication is paying tribute to one of the institutions that’s kept its journalism running for almost two centuries: advertisers . The campaign’s centerpiece is a nine-page print spread featuring seven real ads from The New York Times ’s massive…",
  "key_points": [],
  "editors_take": null,
  "illustration": null,
  "coverage": {
    "outlets": 1,
    "also_reported_by": []
  },
  "ai_generated": true,
  "disclaimer": "Summaries, key points and the editor’s take are written by software from other outlets’ reporting and may contain errors — always check the linked original."
}