{
  "id": 8225196,
  "title": "Why embracing change in newsrooms is the normal as Gulf News innovates again",
  "url": "https://urgent.news/2026/09/18/why-embracing-change-in-newsrooms-is-the-normal-as-gulf-news",
  "topic": "business",
  "section": "Business",
  "published": "2026-09-18T09:00:00.000Z",
  "source": {
    "name": "Gulf News",
    "slug": "gulf-news",
    "url": "https://gulfnews.com/uae/gulf-news-has-a-new-sound-and-theres-more-to-come-1.500679290"
  },
  "original_language": "en",
  "account": "Change is the only constant in life, as Heraclitus, the ancient Greek philosopher, observed over 2,500 years ago. In today's swiftly evolving world, this sentiment rings truer than ever, particularly within the media industry. The rapid pace of technological advancements, shifting consumer preferences, and increasingly busy lifestyles has led to constant reevaluation of strategies and practices by news organizations. When Gulf News sat down to contemplate its future direction, CEO Vijay Vaghela, an experienced industry veteran, emphasized the importance of embracing change rather than stagnating.\n\nTo encapsulate the essence of Gulf News' new sonic identity, I had the pleasure of meeting Ahmad Haffar, a creative force behind the sound identities of numerous major brands. Initially, I found the term \"sonic brand\" reminiscent of a catchy jingle, but Ahmad's approach transcends mere catchy tunes. His expertise lies in crafting sound identities that convey a brand's values, evoke emotions, and create meaningful connections with audiences.\n\nFor Gulf News, the focus is on trust, a cornerstone of its mission and values. The new sonic brand will be seamlessly integrated across the organization's digital platforms and events, reinforcing the trust consumers have come to rely on. Ahmad Haffar's dynamic personality and genuine passion for Gulf News further enhance the impact of this sonic brand, serving as a brand ambassador who embodies the spirit of the organization.\n\nAs the first installment in a series of surprises, the unveiling of this new sonic brand marks an exciting milestone for Gulf News. The organization's commitment to innovation, adaptability, and maintaining its core values of trust and excellence will continue to shape its future. Ahmad Haffar's involvement as a brand ambassador further solidifies the organization's position as a leader in the rapidly changing news media landscape. Stay tuned for more exciting developments from Gulf News, as it embraces this new era of transformation and delivers trusted content to its audience.",
  "summary": "“The only constant in life is change\" said the ancient Greek philosopher Heraclitus some 2,500 years ago. His thinking was based on the idea that we never actually achieve an end goal, we are always \"becoming\" but never \"being\". I used to have his quote on the wall in one of my old offices. A reminder that even when life was much simpler back in ancient Greece, standing still meant going…",
  "key_points": [],
  "editors_take": null,
  "illustration": null,
  "coverage": {
    "outlets": 1,
    "also_reported_by": []
  },
  "ai_generated": true,
  "disclaimer": "Summaries, key points and the editor’s take are written by software from other outlets’ reporting and may contain errors — always check the linked original."
}