{
  "id": 8220128,
  "title": "Dollar breakfasts, used Billy bookcases: Ikea’s latest affordability pitch",
  "url": "https://urgent.news/2026/09/18/dollar-breakfasts-used-billy-bookcases-ikeas-latest-affordability-8220128",
  "topic": "business",
  "section": "Business",
  "published": "2026-09-18T08:00:16.000Z",
  "source": {
    "name": "CityNews",
    "slug": "citynews",
    "url": "https://toronto.citynews.ca/2026/09/18/dollar-breakfasts-used-billy-bookcases-ikeas-latest-affordability-pitch/"
  },
  "original_language": "en",
  "account": "Ikea is focusing on affordability as Canadians struggle with rising costs for housing, food, and other expenses. The retailer is expanding its used furniture business, offering sales tax exemptions for second-hand furniture, and promoting sustainable product design. Ikea Canada CEO Selwyn Crittendon explained the company's \"sell-back program,\" which gives customers store credit for gently used Ikea furniture that is resold. This initiative, part of Ikea's circularity focus, includes an as-is marketplace and products with recycled materials. Meanwhile, Ingka Group President and CEO Juvencio Maeztu emphasized the retailer's commitment to stable, low prices and long-lasting products as people seek value in their purchases. Despite a 2.5% decline in retail sales in Canada, Ikea continues to attract customers, offering budget-friendly meals for as little as $30.",
  "summary": "From second-hand Billy bookcases to cheaper meals, Ikea is leaning into its low-cost roots as cash-strapped Canadians look for more affordable ways to furnish their homes and feed their families.",
  "key_points": [],
  "editors_take": null,
  "illustration": null,
  "coverage": {
    "outlets": 3,
    "also_reported_by": [
      {
        "outlet": "CityNews",
        "title": "PM Carney to deliver remarks at caucus meeting in Ottawa today",
        "url": "https://urgent.news/2026/09/18/pm-carney-to-deliver-remarks-at-caucus-meeting-in-ottawa-today-8220130",
        "published": "2026-09-18T08:00:12.000Z"
      },
      {
        "outlet": "Winnipeg Free Press",
        "title": "PM Carney to deliver remarks at caucus meeting in Ottawa today",
        "url": "https://urgent.news/2026/09/18/pm-carney-to-deliver-remarks-at-caucus-meeting-in-ottawa-today",
        "published": "2026-09-18T08:00:12.000Z"
      }
    ]
  },
  "ai_generated": true,
  "disclaimer": "Summaries, key points and the editor’s take are written by software from other outlets’ reporting and may contain errors — always check the linked original."
}