{
  "id": 8218778,
  "title": "M&S makes London Fashion Week debut to boost style ambitions",
  "url": "https://urgent.news/2026/09/18/m-s-makes-london-fashion-week-debut-to-boost-style-ambitions",
  "topic": "culture",
  "section": "Culture",
  "published": "2026-09-18T09:18:20.000Z",
  "source": {
    "name": "Business Recorder",
    "slug": "business-recorder",
    "url": "https://www.brecorder.com/news/40440133/mamps-makes-london-fashion-week-debut-to-boost-style-ambitions"
  },
  "original_language": "en",
  "account": "Marks & Spencer (M&S) will make its London Fashion Week debut on Friday, leveraging the high-profile event to highlight its expanding fashion capabilities and attract shoppers both online and in-store. As one of the UK's largest high street retailers, M&S will celebrate a century of fashion with women's and men's collections inspired by its archive. CEO Stuart Machin, in office since 2022, has aimed to restore M&S's value, quality, and style to attract a younger audience. To achieve this, M&S is overhauling its supply chain, investing in stores, and enhancing its data and digital capabilities. Machin aims to double fashion, home, and beauty (FH&B) online sales from around £1.4 billion ($1.9 billion) in 2024/25 to £2.8 billion, with online sales comprising 50% of total FH&B sales in the medium term, up from 34% currently. Unlike other high-profile designers and brands at the event, M&S' 57 runway looks will be accessible online and in 10 flagship stores across the UK and Ireland, with half of the collection priced under £50. Machin emphasized that the collection draws from M&S's heritage while being \"brought bang up to date,\" featuring items like a tan leather borg jacket inspired by a heritage St Michael design and a black tuxedo suit reminiscent of the style worn by model Christy Turlington for M&S in the '90s. The collection will be streamed on M&S's website and European partner Zalando's website later on Friday. In May, M&S anticipated a return to profit growth for the year after it experienced a 24% slump in 2025/26 due to a disruptive cyberattack that impacted sales and margins. Half-year results are due for release on November 4. M&S's shares have risen by 11% so far in 2024, driven by strong growth in food sales.",
  "summary": "LONDON: Marks & Spencer will make its London Fashion Week debut on Friday, using the high-profile event to showcase its growing fashion credentials and broaden its appeal to shoppers at home and abroad, both in-store and online. The retailer, one of the biggest names on the UK high street, will celebrate 100 years in fashion with womenswear and menswear collections inspired by the M&S archive.…",
  "key_points": [],
  "editors_take": null,
  "illustration": null,
  "coverage": {
    "outlets": 1,
    "also_reported_by": []
  },
  "ai_generated": true,
  "disclaimer": "Summaries, key points and the editor’s take are written by software from other outlets’ reporting and may contain errors — always check the linked original."
}