{
  "id": 8208326,
  "title": "DTI Coconut Trade Fair generates P309.57M in sales",
  "url": "https://urgent.news/2026/09/18/dti-coconut-trade-fair-generates-p309-57m-in-sales",
  "topic": "business",
  "section": "Business",
  "published": "2026-09-18T07:52:00.000Z",
  "source": {
    "name": "Philippine Star Business",
    "slug": "philippine-star-business",
    "url": "https://www.philstar.com/agriculture/2026/09/18/2557161/dti-coconut-trade-fair-generates-p30957m-sales"
  },
  "original_language": "en",
  "account": "The Department of Trade and Industry's (DTI) 2026 COCONUTPhilippines Trade Fair achieved a remarkable P309.57 million in total sales, marking a significant milestone for Filipino coconut enterprises. The exhibition, held from August 26 to 30 at the SMX Convention Center Manila, attracted 300 micro, small and medium enterprises (MSMEs) from across the country. This success represents a substantial increase from the P96.9 million generated during last year's event. The participating coconut farmers showcased an array of value-added products in various sectors, including food and beverage, health and wellness, personal care, home and lifestyle items, crafts, and sustainable non-food materials. The event is a testament to the expanding coconut industry and the capability of domestic businesses to cater to diverse consumer and commercial needs. Held in conjunction with National Coconut Week, the trade fair exemplified a collaborative approach involving the DTI, the Philippine Coconut Authority (PCA), and other partner agencies under the Coconut Farmers and Industry Development Plan (CFIDP). The fair's success underscores the importance of unified government leadership in fostering sustainable, high-value economic opportunities for coconut farmers.",
  "summary": "Proving that trade exhibitions offer far more than simple product exposure, the Department of Trade and Industry’s (DTI) 2026 COCONUTPhilippines Trade Fair generated P309.57 million in total sales.",
  "key_points": [],
  "editors_take": null,
  "illustration": null,
  "coverage": {
    "outlets": 2,
    "also_reported_by": [
      {
        "outlet": "Daily Trust",
        "title": "Board appeals for calm at Lagos Trade Fair complex",
        "url": "https://urgent.news/2026/09/18/board-appeals-for-calm-at-lagos-trade-fair-complex",
        "published": "2026-09-18T06:00:03.000Z"
      }
    ]
  },
  "ai_generated": true,
  "disclaimer": "Summaries, key points and the editor’s take are written by software from other outlets’ reporting and may contain errors — always check the linked original."
}