{
  "id": 8205979,
  "title": "Amazon India Sees Electronics Volume Slowdown Ahead Of Festive Season Amid Rising Device Prices",
  "url": "https://urgent.news/2026/09/18/amazon-india-sees-electronics-volume-slowdown-ahead-of-festive-season",
  "topic": "business",
  "section": "Business",
  "published": "2026-09-18T07:43:19.000Z",
  "source": {
    "name": "Free Press Journal",
    "slug": "free-press-journal",
    "url": "https://www.freepressjournal.in/business/amazon-india-sees-electronics-volume-slowdown-ahead-of-festive-season-amid-rising-device-prices"
  },
  "original_language": "en",
  "account": "Amazon India reported a slowdown in electronics sales volumes ahead of the festive season, as higher device prices encourage consumers to extend the life of their existing products. Despite this, the company noted that the category continues to see growth in sales value. This situation is exacerbated by rising costs for electronics manufacturers, primarily due to semiconductor and memory component shortages. Analysts forecast a decline in electronics sales this year, with smartphones being particularly impacted as consumers become more cautious about upgrading devices. Amazon India's director of consumer electronics, Zeba Khan, highlighted the unprecedented cost price increases in the electronics sector, attributing it to the chip and memory shortages. Although volumes have softened, Khan stated that the decline is not severe enough to halt overall category growth, as the value of the category is still increasing. The pressure is most evident in the smartphone segment, where memory prices have surged since September 2025, affecting pricing and replacement cycles. Smartphone shipments also dropped year-on-year during the June quarter. To counteract this, Amazon is implementing affordability measures, including exchange programs, Equated Monthly Installment (EMI) options, and no-cost EMI schemes. These financial incentives have been instrumental during Amazon's Prime Day sale, with a substantial portion of electronics purchases being made through EMI facilities.",
  "summary": "Amazon India has seen a moderation in electronics sales volumes ahead of the festive season as higher device prices encourage consumers to extend the life of existing products. However, the e-commerce company said the category continues to witness growth in terms of sales value, Moneycontrol reported. The slowdown comes as electronics manufacturers face rising costs due to shortages of…",
  "key_points": [],
  "editors_take": null,
  "illustration": null,
  "coverage": {
    "outlets": 1,
    "also_reported_by": []
  },
  "ai_generated": true,
  "disclaimer": "Summaries, key points and the editor’s take are written by software from other outlets’ reporting and may contain errors — always check the linked original."
}