{
  "id": 8203160,
  "title": "iPhone 18 Pro Max colours: Burgundy anyone? When phones became a fashion choice",
  "url": "https://urgent.news/2026/09/18/iphone-18-pro-max-colours-burgundy-anyone-when-phones-became-a",
  "topic": "culture",
  "section": "Culture",
  "published": "2026-09-18T06:46:41.000Z",
  "source": {
    "name": "Gulf News",
    "slug": "gulf-news",
    "url": "https://gulfnews.com/lifestyle/iphone-18-pro-max-colours-burgundy-anyone-when-phones-became-a-fashion-choice-1.500679146"
  },
  "original_language": "en",
  "account": "In recent years, selecting an iPhone colour has evolved from a mere decision to consider to a significant aspect of personal style. Apple's early iPhones offered a restrained colour palette of black, silver, gold, and space grey, but the trend began to shift with the 2013 iPhone 5C, which introduced a range of colourful plastic finishes. The rose gold released in 2015 transcended the realm of smartphones, becoming an accessory in its own right, seen on laptops, watches, and various accessories. Apple's red iPhone 6s in 2017, part of a partnership with (RED), added a charitable element to its colour choices. The iPhone 17 Pro's Cosmic Orange in 2025 marked a new era, with Apple's professional line embracing bolder, attention-grabbing colours that extended to accessories. Now, colour is a key part of the launch cycle, influencing buyers' decisions and conversations. The latest Pro iPhone's burgundy shade, unveiled amidst competition from other brands, exemplifies this trend, where colour is no longer just a finish but a defining feature of the device.",
  "summary": "That bright orange. And then along came burgundy. Whew. Well, now you look for an iPhone that matches your outfit. There was a time when choosing an i Phone colour was barely a decision. Black, silver or gold, and you got on with your life. Your phone was a gadget, not an accessory. Now, that idea feels vintage. An iPhone sitting on restaurant tables, peeks out of handbags, shows up in selfies,…",
  "key_points": [],
  "editors_take": null,
  "illustration": null,
  "coverage": {
    "outlets": 1,
    "also_reported_by": []
  },
  "ai_generated": true,
  "disclaimer": "Summaries, key points and the editor’s take are written by software from other outlets’ reporting and may contain errors — always check the linked original."
}