{
  "id": 8202192,
  "title": "Circana adds analysis builder to Unify platform",
  "url": "https://urgent.news/2026/09/18/circana-adds-analysis-builder-to-unify-platform",
  "topic": "business",
  "section": "Business",
  "published": "2026-09-18T07:40:41.000Z",
  "source": {
    "name": "Vietnam Investment Review",
    "slug": "vietnam-investment-review",
    "url": "https://vir.com.vn/circana-adds-analysis-builder-to-unify-platform-160868.html"
  },
  "original_language": "en",
  "account": "CHICAGO, September 15, 2026 - Circana, LLC, a company specializing in transforming consumer data into business growth, has introduced Analysis Builder, an AI-powered feature to its Unify+ solution. This new tool simplifies the creation, customization, and sharing of market analyses, significantly reducing the time and effort required for manual data processing. Stuart Aitken, Circana's president and CEO, highlighted that the company's strategic focus on practical, scalable AI applications aims to empower clients to swiftly uncover insights and make informed decisions in a complex market environment. By integrating Analysis Builder into Unify+, Circana has equipped its clients with the latest AI technology, streamlining the report-building process and enabling more efficient utilization of data-driven insights to drive business growth. The AI-powered capabilities introduced through Analysis Builder include a Visualization Gallery, which automatically creates professional-grade visuals that can be accessed online or exported to various formats like PowerPoint, Excel, or PDF, and an AI Insights feature that generates instant data-driven headlines and summaries, along with customizable query functions for tailored analysis. Scheduled for global release in early Q4 2026, Analysis Builder is set to enhance the Unify+ platform, allowing users to focus more on applying insights for growth rather than the labor-intensive process of report creation.",
  "summary": "Market research provider Circana updated its Unify platform with an analysis builder tool that exports automated chart summaries to PowerPoint Excel and PDF formats",
  "key_points": [],
  "editors_take": null,
  "illustration": null,
  "coverage": {
    "outlets": 1,
    "also_reported_by": []
  },
  "ai_generated": true,
  "disclaimer": "Summaries, key points and the editor’s take are written by software from other outlets’ reporting and may contain errors — always check the linked original."
}