{
  "id": 8192565,
  "title": "Taboola is buying a rival adtech company to gain a bigger foothold with lucrative finance clients",
  "url": "https://urgent.news/2026/09/18/taboola-is-buying-a-rival-adtech-company-to-gain-a-bigger-foothold",
  "topic": "business",
  "section": "Business",
  "published": "2026-09-18T06:49:17.000Z",
  "source": {
    "name": "Business Insider",
    "slug": "business-insider",
    "url": "https://www.businessinsider.com/taboola-acquire-uk-adtech-company-dianomi-2026-9"
  },
  "original_language": "en",
  "account": "Adtech firm Taboola has made a bid to acquire rival company Dianomi in an attempt to expand its presence in the lucrative finance advertising market. The proposed acquisition, valued at £19 million ($25.4 million) in cash, could see Taboola secure partnerships with major publishers like CNN Business, The Wall Street Journal, and Reuters. A successful deal, which could be worth up to £27 million ($36.1 million) with performance conditions, would mark a 68% premium to Dianomi's current share price. This strategic move comes as Dianomi has faced challenges in recent years, with revenue declining 2% year-over-year. However, the acquisition presents new opportunities for Taboola, such as leveraging conversational ad units that could make users five times more valuable than traditional visitors. The deal is expected to close before the end of 2026, pending regulatory approval and shareholder consent.",
  "summary": "Taboola CEO Adam Singolda said the company is on a mission to \"monetize everything\" outside of closed platforms such as Google and Meta.",
  "key_points": [
    "Taboola bids £19 million to acquire Dianomi",
    "Deal could secure partnerships with CNN Business, WSJ, Reuters",
    "Acquisition valued at 68% premium to Dianomi's share price"
  ],
  "editors_take": "Taboola's acquisition of Dianomi would significantly expand its presence in the lucrative finance advertising market, securing partnerships with major publishers and potentially increasing user value through conversational ad units.",
  "illustration": null,
  "coverage": {
    "outlets": 1,
    "also_reported_by": []
  },
  "ai_generated": true,
  "disclaimer": "Summaries, key points and the editor’s take are written by software from other outlets’ reporting and may contain errors — always check the linked original."
}