{
  "id": 8191642,
  "title": "Skipping The Queue: BigBasket Says It Delivered Over 300 iPhone 18 Pro Series Units Within An Hour Of Launch",
  "url": "https://urgent.news/2026/09/18/skipping-the-queue-bigbasket-says-it-delivered-over-300-iphone-18-pro",
  "topic": "business",
  "section": "Business",
  "published": "2026-09-18T05:32:10.000Z",
  "source": {
    "name": "Free Press Journal",
    "slug": "free-press-journal",
    "url": "https://www.freepressjournal.in/tech/skipping-the-queue-bigbasket-says-it-delivered-over-300-iphone-18-pro-series-units-within-an-hour-of-launch"
  },
  "original_language": "en",
  "account": "BigBasket made headlines by delivering over 300 iPhone 18 Pro and iPhone 18 Pro Max units within an hour of the devices hitting the market, bypassing long queues at Apple stores in major cities like Mumbai and Delhi. The grocery delivery platform, in partnership with electronics retailer Croma, offered customers the convenience of home delivery, eliminating the need to stand in line overnight or wait in extended queues for stock to become available. This unique approach to the iPhone launch in India contrasted sharply with the traditional method of customers lining up outside stores throughout the night and waiting for days or weeks for the devices to be restocked through regular retail and e-commerce channels. Despite the impressive delivery numbers, the phones quickly sold out across all online platforms, and are presently unavailable on BigBasket's website.",
  "summary": "While hundreds of customers queued outside Apple stores across Mumbai, Delhi, and other cities, to get their hands on the new iPhone 18 Pro series, another set of buyers had theirs delivered to their doorstep before most queues had even begun to move. Grocery delivery platform BigBasket said it delivered more than 300 units of the iPhone 18 Pro and iPhone 18 Pro Max within the first 60 minutes of…",
  "key_points": [],
  "editors_take": null,
  "illustration": null,
  "coverage": {
    "outlets": 1,
    "also_reported_by": []
  },
  "ai_generated": true,
  "disclaimer": "Summaries, key points and the editor’s take are written by software from other outlets’ reporting and may contain errors — always check the linked original."
}