{
  "id": 8171545,
  "title": "Kia targets families with new Sonet, Seltos for back-to-school",
  "url": "https://urgent.news/2026/09/18/kia-targets-families-with-new-sonet-seltos-for-back-to-school",
  "topic": "business",
  "section": "Business",
  "published": "2026-09-18T03:52:43.000Z",
  "source": {
    "name": "Daily Trust",
    "slug": "daily-trust",
    "url": "https://dailytrust.com/kia-targets-families-with-new-sonet-seltos-for-back-to-school/"
  },
  "original_language": "en",
  "account": "As students prepare for the upcoming school year, Kia Motors Nigeria is promoting its new Kia Sonet and Kia Seltos SUVs to help families upgrade their daily transportation needs. The two SUVs blend distinctive styling, comfort, practicality, and fuel efficiency to cater to the demands of modern family and urban life, whether it's for school runs, daily commuting, family outings, or weekend travel. The Kia Sonet is a compact and versatile SUV ideal for navigating busy city roads and everyday driving. Meanwhile, the Kia Seltos offers greater space and versatility, making it an excellent choice for families and professionals seeking a more substantial SUV. Both models aim to deliver a comfortable and efficient driving experience while showcasing the Kia brand's technology, practicality, and unique design.\n\nOmolade Akinyode, Marketing Manager at Kia Motors Nigeria, emphasized that the back-to-school season presents an opportunity for families to reconsider their daily mobility requirements. She stated that the Sonet and Seltos enable customers to enhance their everyday journeys with vehicles that combine style, comfort, practicality, and fuel efficiency. Akinyode added that these vehicles are designed to make daily transportation more comfortable and convenient, whether it's the daily school run or the demands of work and family life.\n\nAs part of the promotional campaign, Kia Motors Nigeria is offering payment and financing options to make vehicle ownership more accessible for prospective buyers. Customers are encouraged to visit any Kia Motors Nigeria showroom nationwide to experience the vehicles firsthand, consult with sales representatives, and explore available purchase options, pricing, and delivery arrangements.\n\nThe Sonet and Seltos campaign is part of Kia's broader commitment to the future of mobility. Globally, the automaker is investing in electric vehicles, electrification technologies, and other solutions to support a more sustainable automotive industry. Kia's expanding electrified vehicle portfolio reflects its dedication to balancing current mobility needs with future developments in cleaner transportation. For Nigerian consumers, the new Sonet and Seltos provide immediate everyday mobility options while connecting them to a global automotive brand that pursues innovative technologies and evolving mobility solutions.",
  "summary": "As families prepare for the new school year, Kia Motors Nigeria is encouraging parents, professionals and other motorists to upgrade their everyday mobility with the all-new Kia Sonet and Kia Seltos. The two SUVs are designed to meet the demands of modern family and urban life, combining distinctive styling, comfort, practicality and fuel efficiency for […]",
  "key_points": [],
  "editors_take": null,
  "illustration": null,
  "coverage": {
    "outlets": 1,
    "also_reported_by": []
  },
  "ai_generated": true,
  "disclaimer": "Summaries, key points and the editor’s take are written by software from other outlets’ reporting and may contain errors — always check the linked original."
}