{
  "id": 8167385,
  "title": "MLS Shops Lucrative Presenting Sponsorship as It Preps ‘MLS 3.0’",
  "url": "https://urgent.news/2026/09/18/mls-shops-lucrative-presenting-sponsorship-as-it-preps-mls-3-0",
  "topic": "culture",
  "section": "Culture",
  "published": "2026-09-18T04:01:00.000Z",
  "source": {
    "name": "Sportico",
    "slug": "sportico",
    "url": "https://www.sportico.com/business/sponsorship/2026/mls-shopping-presenting-sponsorship-soccer-1234945269/"
  },
  "original_language": "en",
  "account": null,
  "summary": "Major League Soccer’s shift to “MLS 3.0” will include a new calendar, new playoffs and a new commissioner. Another major commercial change may soon follow. MLS is exploring the possibility of selling a presenting sponsorship, according to multiple people with direct knowledge of the matter. To do so, the league has retained London-based sports advisory […]",
  "key_points": [],
  "editors_take": null,
  "illustration": null,
  "coverage": {
    "outlets": 1,
    "also_reported_by": []
  },
  "ai_generated": true,
  "disclaimer": "Summaries, key points and the editor’s take are written by software from other outlets’ reporting and may contain errors — always check the linked original."
}