{
  "id": 8159327,
  "title": "10 psychology rules that can sell almost anything",
  "url": "https://urgent.news/2026/09/18/10-psychology-rules-that-can-sell-almost-anything",
  "topic": "business",
  "section": "Business",
  "published": "2026-09-18T02:29:17.000Z",
  "source": {
    "name": "Times of India",
    "slug": "times-of-india",
    "url": "https://timesofindia.indiatimes.com/etimes/work-career/psychology-says-you-can-sell-almost-anything-if-you-understand-these-10-rules/articleshow/134324052.cms"
  },
  "original_language": "en",
  "account": null,
  "summary": "Effective selling goes beyond mere transactions; it builds connections by recognizing the challenges and dreams of customers. Emotions paired with personal narratives largely drive buying choices, while rationality tends to back them up. Businesses must emphasize the transformational journey a product provides rather than its specifications. The influence of social validation and perceived worth…",
  "key_points": [],
  "editors_take": null,
  "illustration": null,
  "coverage": {
    "outlets": 1,
    "also_reported_by": []
  },
  "ai_generated": true,
  "disclaimer": "Summaries, key points and the editor’s take are written by software from other outlets’ reporting and may contain errors — always check the linked original."
}