{
  "id": 8139310,
  "title": "TAT is expanding Nihao Month 2026 to boost travel to China and increase engagement",
  "url": "https://urgent.news/2026/09/17/tat-is-expanding-nihao-month-2026-to-boost-travel-to-china-and",
  "topic": "business",
  "section": "Business",
  "published": "2026-09-17T23:25:00.000Z",
  "source": {
    "name": "Thailand Business News",
    "slug": "thailand-business-news",
    "url": "https://www.thailand-business-news.com/china/328558-tat-is-expanding-nihao-month-2026-to-boost-travel-to-china-and-increase-engagement"
  },
  "original_language": "en",
  "account": "Thailand's Tourism Authority (TAT) has launched an expansive campaign named Nihao Month 2026, targeting Chinese tourists and aiming to increase travel bookings, spending, and cultural engagement. Scheduled to start on September 15, this initiative includes promotions, cultural events, and Key Opinion Leader (KOL) trips to Thailand.\n\nThe campaign is a strategic response to the lucrative travel period of China's Golden Week, which will also extend into Chinese New Year 2027. TAT is leveraging partnerships with platforms such as Meituan to offer Chinese tourists special promotions and exclusive passport privileges. This multifaceted approach aims to stimulate immediate travel interest while fostering long-term tourism relationships.\n\nAn integral part of the campaign is a celebration of the Mid-Autumn Festival, a culturally significant event for Chinese visitors. This event not only provides tourists with a taste of Thai hospitality but also facilitates a deeper cultural exchange. Additionally, TAT is organizing KOL familiarization trips, inviting influential figures from China to explore Thailand and share their experiences with their extensive online audiences.\n\nBy strategically aligning the campaign with key travel windows, TAT seeks to not only boost travel numbers and spending but also to cultivate enduring connections with Chinese tourists. This approach is designed to stimulate immediate revenue while ensuring sustained growth in visitor numbers from China to Thailand.",
  "summary": "TAT's Nihao Month 2026 targets Chinese tourists with Meituan promotions, cultural events, and KOL trips to boost engagement.",
  "key_points": [],
  "editors_take": null,
  "illustration": null,
  "coverage": {
    "outlets": 2,
    "also_reported_by": [
      {
        "outlet": "Reuters Business via SCMP",
        "title": "US sanctions boost China’s science-driven innovation by over 70%, study finds",
        "url": "https://urgent.news/2026/09/17/us-sanctions-boost-chinas-science-driven-innovation-by-over-70-study",
        "published": "2026-09-17T18:00:08.000Z"
      }
    ]
  },
  "ai_generated": true,
  "disclaimer": "Summaries, key points and the editor’s take are written by software from other outlets’ reporting and may contain errors — always check the linked original."
}