{
  "id": 8127908,
  "title": "Top Marketers on How Creators, TikTok, Spotify and Pinterest Help Fuel Fandom",
  "url": "https://urgent.news/2026/09/17/top-marketers-on-how-creators-tiktok-spotify-and-pinterest-help-fuel",
  "topic": "culture",
  "section": "Culture",
  "published": "2026-09-17T23:55:32.000Z",
  "source": {
    "name": "Variety",
    "slug": "variety",
    "url": "https://variety.com/2026/tv/news/creators-marketers-tiktok-spotify-pintrest-lionsgate-amc-1236866303/"
  },
  "original_language": "en",
  "account": null,
  "summary": "The era of AI and social media platforms has blown open the marketing playbook for bringing audiences to entertainment and experiences. That was the sentiment shared by six top marketers who spoke Thursday at Variety‘s Entertainment and Technology Summit in Los Angeles. The subject of the creator economy and its impact on selling everything from […]",
  "key_points": [],
  "editors_take": null,
  "illustration": null,
  "coverage": {
    "outlets": 1,
    "also_reported_by": []
  },
  "ai_generated": true,
  "disclaimer": "Summaries, key points and the editor’s take are written by software from other outlets’ reporting and may contain errors — always check the linked original."
}