{
  "id": 811171,
  "title": "For sEODo Band, 'Joseon pop' is feeling before formula",
  "url": "https://urgent.news/2026/08/13/for-seodo-band-joseon-pop-is-feeling-before-formula-811171",
  "topic": "world",
  "section": "World",
  "published": "2026-08-13T22:32:03.000Z",
  "source": {
    "name": "The Korea Times",
    "slug": "the-korea-times",
    "url": "https://www.koreatimes.co.kr/entertainment/k-pop/20260814/for-seodo-band-joseon-pop-is-feeling-before-formula"
  },
  "original_language": "en",
  "account": "Before sEODo Band had a sizable fanbase, they faced a common issue for emerging acts — needing 30 minutes of music for performances. Their solution came from an unlikely source: traditional pansori music. Specifically, they incorporated the highlight passages of the 18th-century Korean love epic, Chunhyangga. By stringing five of these passages together, they created a half-hour set that encompassed the entire story from start to finish. This set ultimately evolved into the band's first full-length album, ONE, set for release on Friday. The vocalist of sEODo Band expressed during an interview at The Korea Times headquarters in central Seoul on August 3 that the album turned out to be more fully realized than anticipated. The band had long desired to create a full-length album in this format. The album's title, ONE or won in Korean, holds deeper meaning. It symbolizes a circle and also represents resentment and longing, the two forces driving the lovers throughout the Chunhyangga narrative. The plot itself is cyclical, mirroring the timeless love story's journey.",
  "summary": "Before sEODo BAND had much of an audience, it had a problem familiar to every new act — it needed 30 minutes of music to play at performances. The solution came from a source most rock bands would not think to raid. The band took the highlight passages of the traditional pansori \"Chunhyangga,\" strung five of them together and found that the half-hour set told the whole story of the 18th-century…",
  "key_points": [],
  "editors_take": null,
  "illustration": null,
  "coverage": {
    "outlets": 2,
    "also_reported_by": [
      {
        "outlet": "The Korea Times",
        "title": "For sEODo Band, 'Joseon pop' is feeling before formula",
        "url": "https://urgent.news/2026/08/13/for-seodo-band-joseon-pop-is-feeling-before-formula",
        "published": "2026-08-13T21:07:02.000Z"
      }
    ]
  },
  "ai_generated": true,
  "disclaimer": "Summaries, key points and the editor’s take are written by software from other outlets’ reporting and may contain errors — always check the linked original."
}