{
  "id": 8108230,
  "title": "Celebrate Shrek's 25th birthday with a massive \"Shared Reality\" experience",
  "url": "https://urgent.news/2026/09/17/celebrate-shreks-25th-birthday-with-a-massive-shared-reality",
  "topic": "culture",
  "section": "Culture",
  "published": "2026-09-17T19:19:55.000Z",
  "source": {
    "name": "The A.V. Club",
    "slug": "the-a-v-club",
    "url": "https://www.avclub.com/shrek-25th-anniversary-gets-shared-reality-screening-via-cosm"
  },
  "original_language": "en",
  "account": "Cosm, a company specializing in \"Shared Reality\" experiences, is set to transform the beloved Shrek film into an immersive adventure. In collaboration with Universal and DreamWorks Animation, Cosm has developed a multi-year, multi-film partnership to enhance Shrek's film in a dome environment. This hypercinematic experience will allow audiences to explore Shrek's Swamp, Duloc's Arena, and Dragon's Keep while interacting with Shrek, Donkey, Princess Fiona, and other characters.\n\nThe original Shrek film will be presented in a 16:9 widescreen format, but for a truly groundbreaking experience, audiences can expect to see the movie on Cosm's curved 87-foot-diameter, 55-foot-tall screens with 12K+ LED resolution. David O'Connor, Chief Brand Officer at Universal Entertainment, expressed excitement about the partnership, stating that Shrek is an iconic franchise that continues to surprise and delight audiences.\n\nWith the backing of a $100 million investment from Sony Pictures Entertainment in June, Cosm is ready to push the boundaries of entertainment. They have previously collaborated with Warner Bros. on screenings of It, Harry Potter And The Sorcerer's Stone, The Matrix, and Willy Wonka And The Chocolate Factory. While specific release dates and locations for Shrek's immersive experience are yet to be announced, tickets for similar screenings are generally priced between $35 and $50.",
  "summary": "The immersive experience is the first part of a \"multi-film partnership\" with Universal and media company Cosm.",
  "key_points": [],
  "editors_take": null,
  "illustration": null,
  "coverage": {
    "outlets": 2,
    "also_reported_by": [
      {
        "outlet": "TheWrap",
        "title": "Universal and Cosm to Launch ‘Shrek’ in Shared Reality as Part of Multi-Film Pact",
        "url": "https://urgent.news/2026/09/17/universal-and-cosm-to-launch-shrek-in-shared-reality-as-part-of-multi",
        "published": "2026-09-17T16:00:00.000Z"
      }
    ]
  },
  "ai_generated": true,
  "disclaimer": "Summaries, key points and the editor’s take are written by software from other outlets’ reporting and may contain errors — always check the linked original."
}