{
  "id": 8102450,
  "title": "How Adidas found its place in culture again",
  "url": "https://urgent.news/2026/09/17/how-adidas-found-its-place-in-culture-again",
  "topic": "business",
  "section": "Business",
  "published": "2026-09-17T20:23:51.000Z",
  "source": {
    "name": "Fast Company",
    "slug": "fast-company",
    "url": "https://www.fastcompany.com/91609268/how-adidas-found-its-place-in-culture-again"
  },
  "original_language": "en",
  "account": null,
  "summary": "In 2022, Adidas faced a crossroads after ending its lucrative partnership with Yeezy. Fast-forward to today, and the company is sprinting ahead of the athletic apparel industry, hitting record revenues in 2025 to the tune of $28.7 billion. So what’s driving Adidas’s turnaround story? Join CEO Bjørn Gulden and Marc Makowski, SVP of innovation, as they reveal the playbook that put Adidas back at…",
  "key_points": [],
  "editors_take": null,
  "illustration": null,
  "coverage": {
    "outlets": 1,
    "also_reported_by": []
  },
  "ai_generated": true,
  "disclaimer": "Summaries, key points and the editor’s take are written by software from other outlets’ reporting and may contain errors — always check the linked original."
}