{
  "id": 8087009,
  "title": "New study explores US consumers' willingness to pay for fresh-market grape attributes",
  "url": "https://urgent.news/2026/09/17/new-study-explores-us-consumers-willingness-to-pay-for-fresh-market",
  "topic": "science",
  "section": "Science",
  "published": "2026-09-17T19:40:01.000Z",
  "source": {
    "name": "Phys.org",
    "slug": "phys-org",
    "url": "https://phys.org/news/2026-09-explores-consumers-willingness-pay-fresh.html"
  },
  "original_language": "en",
  "account": null,
  "summary": "A recent study published in HortScience explores U.S. consumers' willingness to pay for various attributes of fresh-market grapes, offering insights for growers, retailers, and the fresh produce industry. The research evaluates factors such as grape size, sweetness, seedlessness, color, and production methods that influence consumer purchasing decisions. Key findings indicate that certain attributes significantly impact consumer buying behavior, guiding the industry in optimizing production, marketing, and pricing strategies to align with shopper expectations. The study, led by Dr. Melinda Knuth and Dr. Renee Threlfall, highlights the importance of quality, taste, and convenience in shaping purchase decisions and emphasizes the need for informed decision-making across the supply chain to meet the evolving expectations of American consumers.",
  "key_points": [],
  "editors_take": null,
  "illustration": null,
  "coverage": {
    "outlets": 1,
    "also_reported_by": []
  },
  "ai_generated": true,
  "disclaimer": "Summaries, key points and the editor’s take are written by software from other outlets’ reporting and may contain errors — always check the linked original."
}