{
  "id": 8086007,
  "title": "Boston Celtics announce partnership with Blitzy, Cambidge-area software firm",
  "url": "https://urgent.news/2026/09/17/boston-celtics-announce-partnership-with-blitzy-cambidge-area",
  "topic": "culture",
  "section": "Culture",
  "published": "2026-09-17T19:36:45.000Z",
  "source": {
    "name": "Yahoo Sports",
    "slug": "yahoo-sports",
    "url": "https://sports.yahoo.com/articles/boston-celtics-announce-partnership-blitzy-193645995.html"
  },
  "original_language": "en",
  "account": "The Boston Celtics have announced a new collaboration with Blitzy, a cutting-edge software development firm headquartered in Cambridge. As part of the agreement, Blitzy will become the presenting partner for the annual Boston Celtics Shamrock Foundation (BCSF) Tip-Off Gala this season. The software company will also host exclusive hospitality experiences throughout the 2026-27 NBA regular season and launch a new digital content series centered on building and playing in Boston.\n\nThis strategic partnership brings together one of the most respected franchises in professional sports with a rapidly expanding platform that specializes in AI-driven software development. The collaboration aims to strengthen ties between Blitzy and Boston's vibrant enterprise, technology, and startup communities during the Celtics' season. Ted Dalton, the Chief Partnership Officer of the Celtics, expressed his enthusiasm about the partnership, stating that Blitzy's dedication to innovation and the Greater Boston community makes them an ideal fit for the team.\n\nBlitzy's CEO and co-founder, Brian Elliott, emphasized the company's commitment to an unbeatable work ethic and its goal of becoming a generational entity in Boston. Elliott believes that partnering with a franchise like the Celtics is the perfect way to tell the story of their rapid growth and success in the tech industry. He added that Boston holds a special place in the hearts of the Blitzy team, and they are eager to bring this exciting narrative to life both on and off the court.",
  "summary": "This partnership puts together one of the most esteemed franchises in all of sport with a rapidly growing platform in AI-driven software development.",
  "key_points": [
    "Boston Celtics partner with Cambridge-based software firm Blitzy.",
    "Blitzy to be presenting partner for BCSF Tip-Off Gala.",
    "Partnership focuses on innovation, Greater Boston community."
  ],
  "editors_take": null,
  "illustration": null,
  "coverage": {
    "outlets": 1,
    "also_reported_by": []
  },
  "ai_generated": true,
  "disclaimer": "Summaries, key points and the editor’s take are written by software from other outlets’ reporting and may contain errors — always check the linked original."
}