{
  "id": 8078507,
  "title": "How Has Ed Sheeran Tour Chaos Affected Streaming Numbers for Macklemore, Other Openers & Ed Himself?",
  "url": "https://urgent.news/2026/09/17/how-has-ed-sheeran-tour-chaos-affected-streaming-numbers-for",
  "topic": "culture",
  "section": "Culture",
  "published": "2026-09-17T18:39:40.000Z",
  "source": {
    "name": "Billboard",
    "slug": "billboard",
    "url": "https://www.billboard.com/music/chart-beat/macklemore-ed-sheeeran-streams-loop-tour-controversy-1236342644/"
  },
  "original_language": "en",
  "account": "Since the controversy surrounding Ed Sheeran's Loop Tour and Macklemore's removal, Macklemore's streaming numbers have experienced a significant boost. His song \"Hind's Hall\" saw its streaming day surpass 43,000 in just one day, marking a 693% increase in a single day and reaching its highest daily stream count in over two years. In addition, Macklemore's entire discography saw a 97% increase in streaming, with his solo material gaining 172% and his collaborations with Ryan Lewis up 68%.\n\nAaron Rowe, the next Loop Tour participant, also saw a surge in streaming numbers. On Tuesday, Rowe amassed nearly 80,000 streams, a 2,665% bump from the previous day and 460% more than his previous best. Beoga, Sheeran's backing band, also saw a significant increase, with nearly 27,000 streams on Tuesday, up 1,092% from the previous day and their best U.S. streaming day since March.\n\nContrarily, Ed Sheeran's streaming numbers remained relatively neutral, with just over 3.7 million official U.S. on-demand streams on Tuesday. The controversy has, thus far, not had a discernible impact on his streaming figures.",
  "summary": "In the midst of controversy over Macklemore being taken off Sheeran's latest stadium tour, he's seen a major change in his streaming fortunes — as have some artists who've left in solidarity.",
  "key_points": [],
  "editors_take": null,
  "illustration": null,
  "coverage": {
    "outlets": 1,
    "also_reported_by": []
  },
  "ai_generated": true,
  "disclaimer": "Summaries, key points and the editor’s take are written by software from other outlets’ reporting and may contain errors — always check the linked original."
}