{
  "id": 805053,
  "title": "For sEODo Band, 'Joseon pop' is feeling before formula",
  "url": "https://urgent.news/2026/08/13/for-seodo-band-joseon-pop-is-feeling-before-formula",
  "topic": "world",
  "section": "World",
  "published": "2026-08-13T21:07:02.000Z",
  "source": {
    "name": "The Korea Times",
    "slug": "the-korea-times-koreatimes",
    "url": "https://www.koreatimes.co.kr/entertainment/k-pop/20260814/for-seodo-band-joseon-pop-is-feeling-before-formula"
  },
  "original_language": "en",
  "account": "sEODo Band, a Joseon pop sensation, has created their debut full-length album, ONE, in a unique way. New to the scene, the group faced the common challenge of needing substantial music for performances. Instead of conventional rock band tactics, sEODo Band turned to traditional Korean music for inspiration. They focused on the highlight passages of the pansori epic, Chunhyangga, and seamlessly combined five of them to form a half-hour set that encapsulated the entire story. Nine years later, this set has evolved into their first album, ONE, set for release on Friday. Vocalist sEODo shared during an interview at The Korea Times headquarters in central Seoul on August 3, \"We had hoped to create a full-length album like this for years.\" The album's title, ONE or won, carries deep meaning in Korean. It represents a circle, symbolizing the cyclical nature of the lovers' journey as depicted in the Chunhyangga story. The plot follows a repeating pattern of meeting, separating, and reuniting, mirroring the ebb and flow of longing and resentment between the couple.",
  "summary": "Before sEODo BAND had much of an audience, it had a problem familiar to every new act — it needed 30 minutes of music to play at performances. The solution came from a source most rock bands would not think to raid. The band took the highlight passages of the traditional pansori \"Chunhyangga,\" strung five of them together and found that the half-hour set told the whole story of the 18th-century…",
  "key_points": [
    "sEODo Band creates debut album ONE using pansori epic Chunhyangga",
    "Album title ONE symbolizes cyclical nature of lovers' journey",
    "ONE set for release on August 3, 2023"
  ],
  "editors_take": null,
  "illustration": null,
  "coverage": {
    "outlets": 2,
    "also_reported_by": [
      {
        "outlet": "The Korea Times",
        "title": "For sEODo Band, 'Joseon pop' is feeling before formula",
        "url": "https://urgent.news/2026/08/13/for-seodo-band-joseon-pop-is-feeling-before-formula-811171",
        "published": "2026-08-13T22:32:03.000Z"
      }
    ]
  },
  "ai_generated": true,
  "disclaimer": "Summaries, key points and the editor’s take are written by software from other outlets’ reporting and may contain errors — always check the linked original."
}