{
  "id": 8037764,
  "title": "Autoindustrie: Volvo formuliert Kampfansage an BMW und Mercedes: „Wollen führender Elektro-Premiumhersteller sein“",
  "url": "https://urgent.news/2026/09/17/autoindustrie-volvo-formuliert-kampfansage-an-bmw-und-mercedes-wollen",
  "topic": "business",
  "section": "Business",
  "published": "2026-09-17T14:15:06.000Z",
  "source": {
    "name": "Handelsblatt",
    "slug": "handelsblatt",
    "url": "https://www.handelsblatt.com/unternehmen/industrie/e-mobilitaet-13-neue-modelle-so-will-volvo-bmw-und-mercedes-angreifen/100254634.html"
  },
  "original_language": "de",
  "account": "Swedish automaker Volvo aims to turn the crisis around with a model offensive, according to its experienced manager Hakan Samuelsson. The company plans to launch 13 new models globally by the end of 2030, doubling its market share. Last year, Volvo sold around 710,000 vehicles, representing a mere one percent market share. Samuelsson aims for an EBIT margin of at least eight percent, which the company has not achieved in the past five years. The announcement positively impacted Volvo's shares, which rose above three percent in Stockholm. Volvo's margin target is more conservative than its German competitors BMW and Mercedes, both of which also aim for at least eight percent but also predict margins up to ten percent. Volvo is not expecting double-digit returns. The path to an EBIT margin of eight percent is still far for the company, as its profit margin was just 1.6 percent in the first half of 2026. The turnaround comes with the launch of new models. Volvo announced in April 2025 that it was returning from a crisis, with Samuelsson coming back as CEO. Last year, Volvo recorded a net loss of around 260,000 euros, with EBIT dropping from over 1.9 billion euros to 26.8 million euros, resulting in a margin of 0.1 percent.",
  "summary": "Nach herben Verlusten planen die Schweden eine Modelloffensive. Konzernchef Samuelsson gibt ehrgeizige Ziele aus – und setzt dabei auf die chinesische Mutter Geely.",
  "key_points": [],
  "editors_take": null,
  "illustration": null,
  "coverage": {
    "outlets": 1,
    "also_reported_by": []
  },
  "ai_generated": true,
  "disclaimer": "Summaries, key points and the editor’s take are written by software from other outlets’ reporting and may contain errors — always check the linked original."
}