{
  "id": 8024128,
  "title": "Poppi Went Viral Before It Was Ready",
  "url": "https://urgent.news/2026/09/17/poppi-went-viral-before-it-was-ready",
  "topic": "business",
  "section": "Business",
  "published": "2026-09-17T12:00:00.000Z",
  "source": {
    "name": "Inc.",
    "slug": "inc",
    "url": "https://www.inc.com/inc-video/poppi-went-viral-before-it-was-ready/91405893"
  },
  "original_language": "en",
  "account": null,
  "summary": "A single TikTok took Poppi from barely selling on Amazon to $100,000 in sales overnight. Founders Allison and Stephen Ellsworth explain why they chose to move fast, spend aggressively, and figure out the infrastructure later rather than let the momentum disappear.",
  "key_points": [],
  "editors_take": null,
  "illustration": null,
  "coverage": {
    "outlets": 1,
    "also_reported_by": []
  },
  "ai_generated": true,
  "disclaimer": "Summaries, key points and the editor’s take are written by software from other outlets’ reporting and may contain errors — always check the linked original."
}