{
  "id": 8020050,
  "title": "Perelel Expands C-Suite, Tapping Rare Beauty’s CMO",
  "url": "https://urgent.news/2026/09/17/perelel-expands-c-suite-tapping-rare-beautys-cmo",
  "topic": "business",
  "section": "Business",
  "published": "2026-09-17T12:00:00.000Z",
  "source": {
    "name": "Business of Fashion",
    "slug": "business-of-fashion",
    "url": "https://www.businessoffashion.com/news/beauty/supplement-brand-perelel-hires-rare-beauty-cmo-ashley-murphy/"
  },
  "original_language": "en",
  "account": null,
  "summary": "Known for its prenatal vitamins, the wellness label has hired Rare Beauty's Ashley Murphy as its chief marketing officer, while Anjelika Temple moves into the chief creative officer role.",
  "key_points": [],
  "editors_take": null,
  "illustration": null,
  "coverage": {
    "outlets": 1,
    "also_reported_by": []
  },
  "ai_generated": true,
  "disclaimer": "Summaries, key points and the editor’s take are written by software from other outlets’ reporting and may contain errors — always check the linked original."
}