{
  "id": 8010857,
  "title": "How Paying Players Is Changing the Business of College Sports",
  "url": "https://urgent.news/2026/09/17/how-paying-players-is-changing-the-business-of-college-sports",
  "topic": "culture",
  "section": "Culture",
  "published": "2026-09-17T10:31:04.000Z",
  "source": {
    "name": "Bloomberg",
    "slug": "bloomberg",
    "url": "https://www.bloomberg.com/news/videos/2026-09-17/how-paying-players-is-changing-the-business-of-college-sports"
  },
  "original_language": "en",
  "account": null,
  "summary": "There’s a new financial model in college sports, and it looks a lot more like the club seats and swanky amenities offered by pro teams. Bloomberg's Janet Lorin explains. (Source: Bloomberg)",
  "key_points": [],
  "editors_take": null,
  "illustration": null,
  "coverage": {
    "outlets": 1,
    "also_reported_by": []
  },
  "ai_generated": true,
  "disclaimer": "Summaries, key points and the editor’s take are written by software from other outlets’ reporting and may contain errors — always check the linked original."
}