{
  "id": 8010025,
  "title": "Nike’s falling share price puts its Dow seat in jeopardy",
  "url": "https://urgent.news/2026/09/17/nikes-falling-share-price-puts-its-dow-seat-in-jeopardy-8010025",
  "topic": "finance",
  "section": "Finance & Markets",
  "published": "2026-09-17T10:44:05.000Z",
  "source": {
    "name": "Free Malaysia Today",
    "slug": "free-malaysia-today",
    "url": "https://www.freemalaysiatoday.com/category/business/2026/09/17/nike-s-falling-share-price-puts-its-dow-seat-in-jeopardy"
  },
  "original_language": "en",
  "account": "Nike's stock value has plummeted by 80% over the last five years, putting the company in danger of being removed from the Dow Jones Industrial Average. This month, S&P Dow Jones Indices announced that Nike would be removed from the S&P 100 before trading begins on September 21, after 18 years in the index of blue-chip companies. Analysts cited the 80% slump in market value, due to slow sales, lack of innovation, and competition from new players. Since joining in 2013, Nike's shares have only risen 5%, while the S&P 500 has more than quadrupled. With a current share price of US$36, Nike is the smallest factor in the price-weighted Dow index, making it a prime candidate for removal. Unlike other indices, the Dow is weighted by share price alone and has no specific eligibility criteria for changes. Analysts believe the odds of Nike's removal are higher in the coming year, though there is no set timeline for such decisions.",
  "summary": "The sportswear giant is the Dow Jones Industrial Average’s worst performer, with the smallest weighting among the index's 30 components.",
  "key_points": [
    "Nike's stock value has plummeted 80% over five years",
    "S&P Dow Jones Indices announced Nike's removal from S&P 100",
    "Nike's current share price makes it prime candidate for Dow removal"
  ],
  "editors_take": null,
  "illustration": null,
  "coverage": {
    "outlets": 3,
    "also_reported_by": [
      {
        "outlet": "Investing.com",
        "title": "Nike’s falling share price puts its Dow seat in jeopardy",
        "url": "https://urgent.news/2026/09/17/nikes-falling-share-price-puts-its-dow-seat-in-jeopardy",
        "published": "2026-09-17T10:42:32.000Z"
      },
      {
        "outlet": "Free Malaysia Today",
        "title": "Nike’s falling share price puts its Dow seat in jeopardy",
        "url": "https://urgent.news/2026/09/17/nikes-falling-share-price-puts-its-dow-seat-in-jeopardy-8012253",
        "published": "2026-09-17T10:44:05.000Z"
      }
    ]
  },
  "ai_generated": true,
  "disclaimer": "Summaries, key points and the editor’s take are written by software from other outlets’ reporting and may contain errors — always check the linked original."
}