{
  "id": 8010014,
  "title": "Brushing Well Is Harder Than Most People Think — New Research Confirms Why the Technology Behind Oral-B iO is the Best Way to Help You Get it Right",
  "url": "https://urgent.news/2026/09/17/brushing-well-is-harder-than-most-people-think-new-research-confirms",
  "topic": "health",
  "section": "Health & Medicine",
  "published": "2026-09-17T10:44:25.000Z",
  "source": {
    "name": "Financial Post",
    "slug": "financial-post",
    "url": "https://financialpost.com/pmn/business-wire-news-releases-pmn/brushing-well-is-harder-than-most-people-think-new-research-confirms-why-the-technology-behind-oral-b-io-is-the-best-way-to-help-you-get-it-right"
  },
  "original_language": "en",
  "account": null,
  "summary": "Ranked #1 for plaque removal and gingivitis reduction, Oral-B iO’s oscillating-rotating technology, paired with its unique round brush head, delivers a superior clean that helps people brush better every day, remove more plaque, and improve their gum health for healthier teeth for life. GENEVA — Oral-B, the #1 toothbrush brand used and recommended by dentists […]",
  "key_points": [],
  "editors_take": null,
  "illustration": null,
  "coverage": {
    "outlets": 1,
    "also_reported_by": []
  },
  "ai_generated": true,
  "disclaimer": "Summaries, key points and the editor’s take are written by software from other outlets’ reporting and may contain errors — always check the linked original."
}