{
  "id": 800798,
  "title": "Instagram changes its wordmark logo after over a decade",
  "url": "https://urgent.news/2026/08/13/instagram-changes-its-wordmark-logo-after-over-a-decade",
  "topic": "tech",
  "section": "Tech",
  "published": "2026-08-13T19:46:43.000Z",
  "source": {
    "name": "The Hindu - Sci-Tech",
    "slug": "the-hindu-sci-tech",
    "url": "https://www.thehindu.com/sci-tech/technology/internet/instagram-changes-its-wordmark-logo-after-over-a-decade/article71342724.ece"
  },
  "original_language": "en",
  "account": "Meta unveiled a revised Instagram wordmark logo on Thursday (August 13, 2026), as announced by Instagram head Adam Mosseri on the platform and its companion app, Threads. In his statements, Mosseri described the new logo as \"sharper and more modern,\" while emphasizing that it still draws inspiration from the original design and upholds the simplicity that defines Instagram, according to TechCrunch. The refreshed wordmark preserves the iconic script style, albeit with redrawn letterforms.\n\nThe Instagram logo underwent its last significant transformation in 2016, when the company transitioned from a classic brown camera with a rainbow stripe to the contemporary pink gradient icon that has become synonymous with the app. Mosseri explained in a post on Instagram that the wordmark at the top of the app had remained unchanged for a decade, prompting the need for a refresh. He added, \"Cleaner and more modern, with references to the original and the simplicity and craft that’s always made it Instagram.\"\n\nReactions to the new logo were mixed, with some users expressing enthusiasm while others found it underwhelming. Some humorously noted that the font used for the letter \"r\" gave the impression that the logo now reads \"Instagzam.\" Terms & conditions, institutional subscriber comments, and community guidelines must be observed, with all posts required to be in English and written as complete sentences. Abusive or personal comments are prohibited, and users are encouraged to abide by the platform's community guidelines. Registered users are advised to log in to post comments, and older comments can be accessed by logging into their accounts on the new commenting platform.",
  "summary": "The change was announced by Instagram head Adam Mosseri on both Instagram and Threads, where he described the new logo as “sharper and more modern” while still referencing the original and maintaining simplicity",
  "key_points": [
    "Instagram unveils sharper, modernized wordmark logo on August 13, 2026",
    "Logo retains script style but redrawn letterforms inspired by original",
    "Meta head Adam Mosseri described new logo as cleaner and more modern"
  ],
  "editors_take": null,
  "illustration": null,
  "coverage": {
    "outlets": 1,
    "also_reported_by": []
  },
  "ai_generated": true,
  "disclaimer": "Summaries, key points and the editor’s take are written by software from other outlets’ reporting and may contain errors — always check the linked original."
}