{
  "id": 7999993,
  "title": "Tim Hortons ‘flight roast’ coming to WestJet flights, companies link loyalty programs",
  "url": "https://urgent.news/2026/09/17/tim-hortons-flight-roast-coming-to-westjet-flights-companies-link-7999993",
  "topic": "business",
  "section": "Business",
  "published": "2026-09-17T08:00:05.000Z",
  "source": {
    "name": "CityNews",
    "slug": "citynews",
    "url": "https://toronto.citynews.ca/2026/09/17/tim-hortons-flight-roast-coming-to-westjet-flights-companies-link-loyalty-programs/"
  },
  "original_language": "en",
  "account": "TORONTO — In a bid to stand out in the crowded retail market, Tim Hortons is partnering with WestJet to offer a special in-flight coffee on the airline's flights starting November 30. Dubbed the \"flight roast,\" this unique blend is specifically crafted for passengers' taste buds at high altitudes. Tim Hortons' chief marketing officer, Hope Bagozzi, explained that the coffee is made with 100% premium arabica beans, but the roast itself is tailored to suit the different taste perceptions at high altitudes due to factors like higher pressure, shorter brew times, and varied temperature. The airline's Vice-President of Loyalty and Strategic Partnerships, Steve McClelland, said the partnership is a natural fit, especially as the \"buy Canadian\" trend is gaining momentum. The companies plan to link their loyalty programs in 2027, allowing WestJet Rewards and Tim Hortons Rewards members to earn points from both programs when they make eligible purchases at Tim Hortons. Additional details about the loyalty partnership and member benefits will be revealed closer to the rollout, which is expected to occur within the next year.",
  "summary": "TORONTO — Tim Hortons' coffee is cleared for takeoff.",
  "key_points": [],
  "editors_take": null,
  "illustration": null,
  "coverage": {
    "outlets": 2,
    "also_reported_by": [
      {
        "outlet": "Winnipeg Free Press",
        "title": "Tim Hortons ‘flight roast’ coming to WestJet flights, companies link loyalty programs",
        "url": "https://urgent.news/2026/09/17/tim-hortons-flight-roast-coming-to-westjet-flights-companies-link",
        "published": "2026-09-17T08:00:05.000Z"
      }
    ]
  },
  "ai_generated": true,
  "disclaimer": "Summaries, key points and the editor’s take are written by software from other outlets’ reporting and may contain errors — always check the linked original."
}