{
  "id": 7997039,
  "title": "The Vocket launches campaign to shift perception around health",
  "url": "https://urgent.news/2026/09/17/the-vocket-launches-campaign-to-shift-perception-around-health",
  "topic": "health",
  "section": "Health & Medicine",
  "published": "2026-09-17T09:23:27.000Z",
  "source": {
    "name": "New Straits Times",
    "slug": "new-straits-times",
    "url": "https://www.nst.com.my/lifestyle/heal/2026/09/1534855/vocket-launches-campaign-shift-perception-around-health"
  },
  "original_language": "en",
  "account": "KUALA LUMPUR: Digital lifestyle platform The Vocket has launched a health and wellness campaign, Sihat Itu Seksi, aimed at encouraging Malaysians to adopt a more proactive approach to healthy living. The 2025 Health Ministry data revealed that 254,000 out of over 1.2 million adults screened had obesity, underscoring the necessity for enhanced health awareness. The campaign, running from September to October, challenges the notion that healthy living necessitates restrictive diets, rigorous exercise regimens, or significant lifestyle transformations. Instead, it advocates for uncomplicated and practical steps that can be seamlessly integrated into daily routines.\n\nA pivotal element of the campaign is the 30-Day Health Challenge, in which five members of The Vocket team will embark on their personal health and fitness journeys over a span of 30 days. Each participant will adopt a distinct strategy, showcasing that multiple paths can lead to improved health. Five readers will also be chosen to join the challenge alongside the team, with the ultimate winner earning RM500 in cash and prizes provided by campaign partners. The challenge will be overseen by a personal trainer who will offer guidance on nutrition, fitness, and achievable exercises that can be incorporated into daily life without necessitating drastic changes.\n\nThroughout the campaign, Sihat Itu Seksi will feature transformation stories, health advice, and guides to healthy living on The Vocket's platforms. These narratives will illustrate various ways individuals can modify their health, such as enhancing their dietary habits, incorporating brief walks into their schedules, and cultivating more consistent routines. The campaign's focus extends beyond weight loss to fostering healthier habits and heightened attention to overall well-being.\n\nCampaign director Azam Anwar expressed that The Vocket team would participate in the challenge to make healthy living more relatable and accessible to the public. He stated, \"We hope this campaign will help improve health literacy within our community. That is why The Vocket team is taking part in the 30-Day Health Challenge ourselves. We want to demonstrate that if we can do it, you can do it too.\"",
  "summary": "KUALA LUMPUR: Digital lifestyle platform The Vocket has launched a health and wellness campaign aimed at encouraging Malaysians to take a more proactive approach to healthy living.",
  "key_points": [],
  "editors_take": null,
  "illustration": null,
  "coverage": {
    "outlets": 1,
    "also_reported_by": []
  },
  "ai_generated": true,
  "disclaimer": "Summaries, key points and the editor’s take are written by software from other outlets’ reporting and may contain errors — always check the linked original."
}