{
  "id": 7987141,
  "title": "Rechtsstreit: Baumarktkette Obi verliert Farbstreit um „Obi-Orange“",
  "url": "https://urgent.news/2026/09/17/rechtsstreit-baumarktkette-obi-verliert-farbstreit-um-obi-orange",
  "topic": "business",
  "section": "Business",
  "published": "2026-09-17T08:30:44.000Z",
  "source": {
    "name": "Handelsblatt",
    "slug": "handelsblatt",
    "url": "https://www.handelsblatt.com/politik/deutschland/rechtsstreit-baumarktkette-obi-verliert-farbstreit-um-obi-orange/100255291.html"
  },
  "original_language": "de",
  "account": "Karlsruhe - Germany's Federal Court of Justice (BGH) has ruled against Baumarktkette Obi, denying the company's attempt to gain trademark protection for its \"Hausfarbe\" Orange. The BGH dismissed Obi's appeal against a decision made by the Federal Patent Court (Bundespatentgericht), which had previously declared the deletion of the color mark by the German Patent and Trademark Office (DPMA) to be lawful. This prompted Obi to take its case to the BGH. The BGH stated that the color Orange is no more than a reference to all hardware stores in general, and not specifically to Obi, noting that the color is a central and distinguishing element of Obi's brand identity. The Federal Patent Court disagreed, and now the BGH has followed suit. This marks the end of a long-standing dispute between Obi and competing hardware chains Hornbach and Globus, both of which had sought the deletion of Obi's color mark.",
  "summary": "So manche Baumarktkette verwendet Orange in ihren Logos. Ist ein bestimmter Farbton ein essenzieller Wiedererkennungswert und damit schützenswert? So sah es Obi. Der BGH sah es anders.",
  "key_points": [],
  "editors_take": null,
  "illustration": null,
  "coverage": {
    "outlets": 2,
    "also_reported_by": [
      {
        "outlet": "Handelsblatt",
        "title": "Obi: Baumarktkette verliert Farbstreit um „Obi-Orange“",
        "url": "https://urgent.news/2026/09/17/obi-baumarktkette-verliert-farbstreit-um-obi-orange",
        "published": "2026-09-17T08:56:08.000Z"
      }
    ]
  },
  "ai_generated": true,
  "disclaimer": "Summaries, key points and the editor’s take are written by software from other outlets’ reporting and may contain errors — always check the linked original."
}