{
  "id": 7963181,
  "title": "EXCLUSIVE: Snap CEO Evan Spiegel says smart glasses disguised as normal eyewear are 'creepy' — why Specs look bold on purpose",
  "url": "https://urgent.news/2026/09/17/exclusive-snap-ceo-evan-spiegel-says-smart-glasses-disguised-as",
  "topic": "tech",
  "section": "Tech",
  "published": "2026-09-17T06:00:00.000Z",
  "source": {
    "name": "Tom's Guide",
    "slug": "tom-s-guide",
    "url": "https://www.tomsguide.com/computing/smart-glasses/exclusive-snap-ceo-evan-spiegel-says-smart-glasses-disguised-as-normal-eyewear-are-creepy-why-specs-look-bold-on-purpose"
  },
  "original_language": "en",
  "account": "Snap CEO Evan Spiegel has revealed that the smart glasses, named Specs, are intentionally designed to be visually conspicuous and unapologetic. In an exclusive interview, Spiegel explained that this bold design choice is a deliberate decision to avoid the \"creepy\" perception often associated with smart glasses. He stated, \"I think a lot of companies have made the mistake of trying to make smart glasses look like normal glasses, which really just ends up being kind of creepy.\" Instead, Snap has opted to make the hardware unmistakable, aiming to create visual transparency and reduce any potential tension. The designer wearables, which feature iridescent lenses and a distinct style, are meant to invite conversation and challenge people's assumptions about the technology. Spiegel emphasized that the glasses are intended to be \"loud\" by design, making it clear that they are indeed a computer on your face. While the look has drawn some criticism, the CEO believes that this approach will help defuse any unease associated with wearing the device.",
  "summary": "Disguised smart glasses are kind of \"creepy.” Snap CEO Evan Spiegel tells Tom’s Guide why the new $2,195 Specs look bold and unmistakable on purpose.",
  "key_points": [],
  "editors_take": null,
  "illustration": null,
  "coverage": {
    "outlets": 6,
    "also_reported_by": [
      {
        "outlet": "Tom's Guide",
        "title": "Snap Specs launch LIVE: everything you need to know about Snapchat's new AR glasses",
        "url": "https://urgent.news/2026/09/16/snap-specs-launch-live-everything-you-need-to-know-about-snapchats",
        "published": "2026-09-16T22:29:20.000Z"
      },
      {
        "outlet": "9to5Mac",
        "title": "Snap announces Specs Intelligence app for iPhone and Mac, cellular variant of Specs",
        "url": "https://urgent.news/2026/09/16/snap-announces-specs-intelligence-app-for-iphone-and-mac-cellular",
        "published": "2026-09-16T23:40:00.000Z"
      },
      {
        "outlet": "The Verge",
        "title": "I wore Snap’s $2,200 smart glasses",
        "url": "https://urgent.news/2026/09/16/i-wore-snaps-2-200-smart-glasses",
        "published": "2026-09-16T23:40:00.000Z"
      },
      {
        "outlet": "Android Authority",
        "title": "Snap’s powerful Specs smart glasses make the case for AR going mainstream",
        "url": "https://urgent.news/2026/09/16/snaps-powerful-specs-smart-glasses-make-the-case-for-ar-going",
        "published": "2026-09-16T23:40:21.000Z"
      },
      {
        "outlet": "Tech in Asia",
        "title": "Snap partners with Salesforce, Nvidia, AWS for Specs",
        "url": "https://urgent.news/2026/09/17/snap-partners-with-salesforce-nvidia-aws-for-specs",
        "published": "2026-09-17T01:33:19.000Z"
      }
    ]
  },
  "ai_generated": true,
  "disclaimer": "Summaries, key points and the editor’s take are written by software from other outlets’ reporting and may contain errors — always check the linked original."
}