{
  "id": 7944619,
  "title": "Should brands swerve, or steer as F1’s U.S. viewership slows?",
  "url": "https://urgent.news/2026/09/17/should-brands-swerve-or-steer-as-f1s-u-s-viewership-slows",
  "topic": "business",
  "section": "Business",
  "published": "2026-09-17T04:01:00.000Z",
  "source": {
    "name": "Digiday",
    "slug": "digiday",
    "url": "https://digiday.com/marketing/should-brands-swerve-or-steer-as-f1s-u-s-viewership-slows/"
  },
  "original_language": "en",
  "account": null,
  "summary": "Formula One is spending to re-engage fans for the seasons’ second half. With viewership figures under question, should brands seeking to share its growth story worry?",
  "key_points": [],
  "editors_take": null,
  "illustration": null,
  "coverage": {
    "outlets": 1,
    "also_reported_by": []
  },
  "ai_generated": true,
  "disclaimer": "Summaries, key points and the editor’s take are written by software from other outlets’ reporting and may contain errors — always check the linked original."
}