{
  "id": 7940866,
  "title": "CJ ENM eyes European growth with major brand push in Poland",
  "url": "https://urgent.news/2026/09/17/cj-enm-eyes-european-growth-with-major-brand-push-in-poland-7940866",
  "topic": "business",
  "section": "Business",
  "published": "2026-09-17T03:47:03.000Z",
  "source": {
    "name": "The Korea Times",
    "slug": "the-korea-times-koreatimes",
    "url": "https://www.koreatimes.co.kr/business/companies/20260917/cj-enm-eyes-european-growth-with-major-brand-push-in-poland"
  },
  "original_language": "en",
  "account": "CJ ENM, a major player in the Korean entertainment industry, is looking to expand its presence in Central and Eastern Europe. This comes after the company's involvement in the 2026 Korea-Poland Brand Week, held in Warsaw on Tuesday and Wednesday. Following the event, CJ ENM announced its plans to speed up content distribution and establish local production partnerships throughout the region.\n\nThe Korea Creative Content Agency (KOCCA) played a key role in organizing the two-day event, which was hosted by the Ministry of Culture, Sports and Tourism. During the conference, CJ ENM took steps to increase the visibility of its content in Poland. The company signed a memorandum of understanding with the Korean Cultural Center in Poland and KOCCA. This agreement aims to broaden exchanges with European institutions and grow the reach of Korean content.\n\nAs part of the agreement, CJ ENM plans to host screenings, promotional events, and other programs to bring its dramas to a wider European audience. The company ran experience booths for its popular shows, \"Lovely Runner\" and \"The Legend of Kitchen Soldier,\" allowing attendees to engage directly with these productions. Additionally, a special screening of \"The Legend of Kitchen Soldier\" was held as part of the event.",
  "summary": "CJ ENM, the Korean entertainment powerhouse behind hits like \"Parasite\" and Studio Dragon dramas, is widening its reach into Central and Eastern Europe. Following its participation in the 2026 Korea-Poland Brand Week in Warsaw on Tuesday and Wednesday, the media company announced plans Thursday to accelerate content distribution and forge local production alliances across the region. The event…",
  "key_points": [],
  "editors_take": null,
  "illustration": null,
  "coverage": {
    "outlets": 2,
    "also_reported_by": [
      {
        "outlet": "The Korea Times",
        "title": "CJ ENM eyes European growth with major brand push in Poland",
        "url": "https://urgent.news/2026/09/17/cj-enm-eyes-european-growth-with-major-brand-push-in-poland",
        "published": "2026-09-17T03:37:03.000Z"
      }
    ]
  },
  "ai_generated": true,
  "disclaimer": "Summaries, key points and the editor’s take are written by software from other outlets’ reporting and may contain errors — always check the linked original."
}