{
  "id": 7935600,
  "title": "Starbucks limited Snoopy glass cup resells 5 times higher at $200",
  "url": "https://urgent.news/2026/09/17/starbucks-limited-snoopy-glass-cup-resells-5-times-higher-at-200",
  "topic": "business",
  "section": "Business",
  "published": "2026-09-17T02:46:28.000Z",
  "source": {
    "name": "VnExpress Business",
    "slug": "vnexpress-business",
    "url": "https://e.vnexpress.net/news/business/companies/starbucks-limited-snoopy-glass-cup-resells-5-times-higher-at-200-5120995.html"
  },
  "original_language": "en",
  "account": "Starbucks released a limited-edition Snoopy glass cup as part of a Peanuts merchandise collection. The cup, designed in Starbucks' signature green, featured the beloved cartoon character Snoopy wearing an orange beanie and scarf. The coffee chain advertised the cup for $39.95, but despite its limited availability, the glass quickly resold for five times its original price on StockX, reaching a staggering $200. The sudden surge in demand came as no surprise, as the cup was part of a collection that launched on September 15 at select Starbucks stores. The limited-time merchandise drop, which included the Snoopy glass cup, ranked among the top searches in the U.S. over the previous 24 hours, according to Google Trends. Social media users expressed frustration at the cup's quick sellout, with some customers reporting they had lined up for up to 45 minutes to secure one. Despite the backlash, Starbucks shares rose nearly 15% in 2026 through the close on September 15, outperforming the S&P 500 Index's approximate 11% gain. This incident is not the first time fans have complained about limited edition Starbucks merchandise. In November 2025, Starbucks faced criticism for its \"Bearista\" cups, which also sold out quickly and led to an apology from the company. However, the willingness of customers to pay a premium for the drinkware highlights Starbucks' strategy of adopting a merch drop model, similar to sneaker and streetwear brands. This strategy aims to drive sales and increase customer traffic by creating a sense of exclusivity and celebration around iconic brands.",
  "summary": "Starbucks's Snoopy glass cup, originally offered at selected stores with customers limited to two cups each, is being resold at up to US$200, five times its retail price.",
  "key_points": [],
  "editors_take": null,
  "illustration": null,
  "coverage": {
    "outlets": 3,
    "also_reported_by": [
      {
        "outlet": "The Business Times - Companies & Markets",
        "title": "Starbucks Snoopy cup resells for US$200, showing the power of merchandise drops",
        "url": "https://urgent.news/2026/09/16/starbucks-snoopy-cup-resells-for-us-200-showing-the-power-of",
        "published": "2026-09-16T00:33:19.000Z"
      },
      {
        "outlet": "Straits Times Business",
        "title": "Starbucks Snoopy cup resells for $254, showing the power of merch drops",
        "url": "https://urgent.news/2026/09/16/starbucks-snoopy-cup-resells-for-254-showing-the-power-of-merch-drops",
        "published": "2026-09-16T00:40:00.000Z"
      }
    ]
  },
  "ai_generated": true,
  "disclaimer": "Summaries, key points and the editor’s take are written by software from other outlets’ reporting and may contain errors — always check the linked original."
}