{
  "id": 7900963,
  "title": "Planet Fitness COO William Bode sells $358,540 in shares",
  "url": "https://urgent.news/2026/09/16/planet-fitness-coo-william-bode-sells-358-540-in-shares",
  "topic": "finance",
  "section": "Finance & Markets",
  "published": "2026-09-16T23:34:38.000Z",
  "source": {
    "name": "Investing.com",
    "slug": "investing-com",
    "url": "https://www.investing.com/news/insider-trading-news/planet-fitness-coo-william-bode-sells-358540-in-shares-93CH-4904692"
  },
  "original_language": "en",
  "account": "Planet Fitness' Chief Operating Officer, William Bode, sold 7,000 shares of the company's Class A Common Stock, amounting to $358,540, on September 14, 2026. The transaction occurred after Bode acquired additional shares through the exercise of vested stock options on the same day. Mr. Bode disposed of the shares in multiple transactions, with prices fluctuating between $51.16 and $51.28 per share. Notably, the sale price closely mirrors the stock's current trading level of $50.02, despite a 50% decline in shares over the past year. According to InvestingPro, the stock appears undervalued, with a PEG ratio of 0.51 indicating an attractive valuation relative to growth. As of the same day, Bode directly owns 32,939 shares of Planet Fitness Class A Common Stock. Earlier, on the same day, Bode had purchased 9,863 shares at $19.81 per share, following their exercise. This brought his total direct holdings to 32,939 shares. In other news, Planet Fitness reported its Q2 2026 financial results, surpassing analyst expectations with adjusted earnings of $0.88 per share and revenue increasing by 7% to $365.2 million. However, the stock price saw a decline in premarket trading, raising concerns over margin pressure and slower member growth. The company's pricing strategy to drive same-club sales has been under scrutiny. These developments highlight the ongoing challenges and strategic decisions faced by Planet Fitness.",
  "summary": null,
  "key_points": [],
  "editors_take": null,
  "illustration": null,
  "coverage": {
    "outlets": 2,
    "also_reported_by": [
      {
        "outlet": "Investing.com",
        "title": "Reddit COO Jennifer Wong sells $9.7 million in class A shares",
        "url": "https://urgent.news/2026/09/16/reddit-coo-jennifer-wong-sells-9-7-million-in-class-a-shares",
        "published": "2026-09-16T23:46:00.000Z"
      }
    ]
  },
  "ai_generated": true,
  "disclaimer": "Summaries, key points and the editor’s take are written by software from other outlets’ reporting and may contain errors — always check the linked original."
}