{
  "id": 7817615,
  "title": "3 new ways we're improving Search profiles for publishers",
  "url": "https://urgent.news/2026/09/16/3-new-ways-were-improving-search-profiles-for-publishers",
  "topic": "tech",
  "section": "Tech",
  "published": "2026-09-16T16:00:00.000Z",
  "source": {
    "name": "Google Blog",
    "slug": "google-blog",
    "url": "https://blog.google/products-and-platforms/products/search/3-new-ways-were-improving-search-profiles-for-publishers/"
  },
  "original_language": "en",
  "account": "Google has rolled out several enhancements to Search profiles, designed to empower publishers in showcasing their content and engaging with their audience on the platform. Search profiles offer a consolidated, customizable, and verified space for publishers to aggregate social accounts, latest articles, and pertinent links. Here are the new features and improvements for publishers:\n\nTo streamline management, publishers can now manage multiple brand accounts through a unified login system, eliminating the need to handle separate accounts. This multi-account support allows for seamless updates across all sub-brands from a single dashboard.\n\nThe visual appeal of articles displayed in Search profiles has been improved. Image thumbnails are now optimized to ensure articles are presented at their best. Additionally, headline length has been increased, enhancing readability and drawing attention to the most recent work.\n\nEligibility for Search profiles has been broadened in the United States. The threshold has been lowered to just 10,000 followers spread across YouTube, Instagram, X, or TikTok, making it easier for a wider range of publishers and creators to participate. To begin utilizing these new features, publishers should log into their Search profile and explore the updated functionalities. Detailed instructions on setting up a profile are available in Google's Help Center.",
  "summary": "Search profile updates help publishers better highlight their content and connect with their audiences.",
  "key_points": [
    "Publishers can manage multiple brand accounts via unified login system",
    "Image thumbnails optimized for better visual appeal in Search profiles",
    "Eligibility lowered to 10,000 followers in US for wider participation"
  ],
  "editors_take": null,
  "illustration": null,
  "coverage": {
    "outlets": 1,
    "also_reported_by": []
  },
  "ai_generated": true,
  "disclaimer": "Summaries, key points and the editor’s take are written by software from other outlets’ reporting and may contain errors — always check the linked original."
}