{
  "id": 7811516,
  "title": "Nearly 150,000 Tracks Are Added to Streaming Services Every Day, Luminate CEO Says",
  "url": "https://urgent.news/2026/09/16/nearly-150-000-tracks-are-added-to-streaming-services-every-day",
  "topic": "culture",
  "section": "Culture",
  "published": "2026-09-16T15:21:58.000Z",
  "source": {
    "name": "Billboard",
    "slug": "billboard",
    "url": "https://www.billboard.com/pro/luminate-says-150000-songs-uploaded-on-streaming-daily/"
  },
  "original_language": "en",
  "account": "Nearly 150,000 new tracks are uploaded to streaming services daily, according to Luminate CEO Rob Jonas. This figure represents a significant rise since around 2022, when industry stakeholders estimated over 100,000 tracks were being added each day. The increase is largely attributed to the growing popularity of generative AI tools, such as Suno and Udio, which enable the creation of finished songs in mere seconds. A 2025 Suno investor presentation revealed that the platform generates approximately 7 million songs daily.\n\nDespite the vast number of AI-generated tracks, not all of them make it to streaming platforms. French streaming service Deezer has observed a 50% increase in fully AI-generated tracks uploaded to their site, with over 90,000 tracks daily during peak levels in June 2026. This suggests that the actual number of uploads may be even higher than previously estimated.\n\nArtists today confront additional hurdles in gaining traction amid the overwhelming sea of new music. Catalog music, or songs over 18 months old, has been on the rise, as tracked by Luminate. The company's \"Retro Revival\" report and the 2026 midyear report highlight the growing share of catalog music in the industry. Rob Jonas explains that while catalog music continues to stream and generate revenue, it poses a challenge for frontline artists seeking to break through and attract public attention.\n\nJonas emphasizes that record companies benefit from the continued success of catalog music, which contributes to revenue and audience engagement. However, he acknowledges that the surge in financial activity surrounding catalog music has intensified competition for frontline artists. According to Jonas, breaking through as a new artist is more difficult than ever, with only 20% of streamed music garnering significant listener engagement. This statistic underscores the immense challenge faced by frontline artists in gaining visibility and popularity in the current music landscape.",
  "summary": "In the latest episode of Billboard On the Record, Luminate's Rob Jonas talks about the rise of nostalgia-based listening, AI — and why daily uploads have climbed again.",
  "key_points": [
    "Nearly 150,000 new tracks added daily to streaming services",
    "AI tools like Suno and Udio significantly boost track uploads",
    "Catalog music rises, posing challenges for new artists"
  ],
  "editors_take": null,
  "illustration": null,
  "coverage": {
    "outlets": 1,
    "also_reported_by": []
  },
  "ai_generated": true,
  "disclaimer": "Summaries, key points and the editor’s take are written by software from other outlets’ reporting and may contain errors — always check the linked original."
}