{
  "id": 7811011,
  "title": "Of course Walmart is holding an anti-Prime Day sale this October",
  "url": "https://urgent.news/2026/09/16/of-course-walmart-is-holding-an-anti-prime-day-sale-this-october",
  "topic": "tech",
  "section": "Tech",
  "published": "2026-09-16T15:02:40.000Z",
  "source": {
    "name": "Mashable",
    "slug": "mashable",
    "url": "https://mashable.com/life/walmart-october-prime-day-deals-2026"
  },
  "original_language": "en",
  "account": "Amazon's Prime Day is coming up on October 6 and 7, prompting Walmart to announce its own sale this October. Titled Fall Deals, the Walmart event begins on October 5 and runs for a full week, concluding on October 11. Unlike Prime Day, Walmart does not require a Walmart+ membership for shoppers, but such members may secure priority access to deals. A Walmart+ membership costs $98 annually, with a trial period available for just a dollar. The specifics of the Walmart sale remain sparsely detailed at this stage, but initial details have been pieced together. The Fall Deals event is slated to commence at midnight ET on October 5, while Amazon's event lasts only 48 hours. Walmart plans to extend its promotion for a week. Early access to the Walmart sale is likely to be granted to Walmart+ members, though the exact timing has not been disclosed yet. The Fall Deals event is expected to feature discounts across various categories. Toys could be up to 30% off, home items up to 50% off, home upgrades up to 40% off, tools up to 40% off, Halloween merchandise including candy and decor up to 25% off, tech up to 40% off, and wellness deals up to 25% off. The sale will be cataloged on Walmart's Shop Walmart Fall Deals 2026 page.",
  "summary": "Walmart is latest retailer to join in on the anti-Prime Day sales. Its Fall Deals event kicks off Oct. 5 and runs through Oct. 11, with savings on tech, home, toys, and more.",
  "key_points": [],
  "editors_take": null,
  "illustration": null,
  "coverage": {
    "outlets": 1,
    "also_reported_by": []
  },
  "ai_generated": true,
  "disclaimer": "Summaries, key points and the editor’s take are written by software from other outlets’ reporting and may contain errors — always check the linked original."
}