{
  "id": 7806150,
  "title": "How Carter’s is refreshing its brand to reach Gen Z, millennial parents",
  "url": "https://urgent.news/2026/09/16/how-carters-is-refreshing-its-brand-to-reach-gen-z-millennial-parents",
  "topic": "business",
  "section": "Business",
  "published": "2026-09-16T14:17:00.000Z",
  "source": {
    "name": "Retail Dive",
    "slug": "retail-dive",
    "url": "https://www.retaildive.com/news/carters-refreshing-brand-gen-z-millennial-parents/830443/"
  },
  "original_language": "en",
  "account": null,
  "summary": "An identity overhaul, inclusive of a new logo and revamped social media strategy, is showcased in a campaign that is rooted in self-expression.",
  "key_points": [],
  "editors_take": null,
  "illustration": null,
  "coverage": {
    "outlets": 4,
    "also_reported_by": [
      {
        "outlet": "Marketing Dive",
        "title": "How Carter’s is refreshing its brand to reach Gen Z, millennial parents",
        "url": "https://urgent.news/2026/09/15/how-carters-is-refreshing-its-brand-to-reach-gen-z-millennial-parents",
        "published": "2026-09-15T10:00:00.000Z"
      },
      {
        "outlet": "Modern Retail",
        "title": "Carter’s unveils brand refresh as it courts more Gen Z and millennial parents",
        "url": "https://urgent.news/2026/09/15/carters-unveils-brand-refresh-as-it-courts-more-gen-z-and-millennial",
        "published": "2026-09-15T10:00:00.000Z"
      },
      {
        "outlet": "CNBC",
        "title": "Children's clothing retailer Carter's is rebranding to appeal to a new generation of parents",
        "url": "https://urgent.news/2026/09/15/childrens-clothing-retailer-carters-is-rebranding-to-appeal-to-a-new",
        "published": "2026-09-15T10:00:01.000Z"
      }
    ]
  },
  "ai_generated": true,
  "disclaimer": "Summaries, key points and the editor’s take are written by software from other outlets’ reporting and may contain errors — always check the linked original."
}