{
  "id": 780445,
  "title": "How Premier League shirts will change with gambling sponsor ban",
  "url": "https://urgent.news/2026/08/13/how-premier-league-shirts-will-change-with-gambling-sponsor-ban-780445",
  "topic": "culture",
  "section": "Culture",
  "published": "2026-08-13T14:57:15.000Z",
  "source": {
    "name": "BBC Sport Football",
    "slug": "bbc-sport-football",
    "url": "https://www.bbc.co.uk/sport/football/articles/c4g3vrr1vdro?at_medium=RSS&at_campaign=rss"
  },
  "original_language": "en",
  "account": "Premier League shirts will undergo a significant transformation this season due to a gambling sponsor ban. For the first time in 20 years, gambling companies will no longer be allowed to place their logos on the front of jerseys. This decision was made voluntarily by 11 of the 20 clubs, who previously had their shirts adorned with betting firm branding. The shift away from gambling sponsors reflects the changing commercial landscape of the Premier League, where investment in AI companies has surged. Four clubs will now have technology sponsors, with Ipswich and Manchester United joining Crystal Palace and Fulham in this category. While finance remains the leading sector for sponsorship, with five of the 17 teams now partnered with financial institutions, other sectors such as insurance, tourism, and recruitment have also stepped in to fill the gap left by gambling companies.",
  "summary": "Premier League kits are going to have a very different look this season after clubs voted to ban gambling on the front of shirts. BBC Sport looks at the history of sponsorship, and who is replacing the betting companies.",
  "key_points": [],
  "editors_take": null,
  "illustration": null,
  "coverage": {
    "outlets": 5,
    "also_reported_by": [
      {
        "outlet": "BBC Sport Football",
        "title": "Can Sunderland defy the Premier League doubters again?",
        "url": "https://urgent.news/2026/08/13/can-sunderland-defy-the-premier-league-doubters-again",
        "published": "2026-08-13T05:52:23.000Z"
      },
      {
        "outlet": "Yahoo Sports",
        "title": "'To play in the Premier League is a dream come true' - Herrington",
        "url": "https://urgent.news/2026/08/13/to-play-in-the-premier-league-is-a-dream-come-true-herrington",
        "published": "2026-08-13T07:53:05.000Z"
      },
      {
        "outlet": "Channel News Asia",
        "title": "From hunters to hunted: Arsenal ready to retain Premier League crown",
        "url": "https://urgent.news/2026/08/14/from-hunters-to-hunted-arsenal-ready-to-retain-premier-league-crown",
        "published": "2026-08-14T09:02:28.000Z"
      },
      {
        "outlet": "New Straits Times",
        "title": "From hunters to hunted: Arsenal ready to retain Premier League crown",
        "url": "https://urgent.news/2026/08/14/from-hunters-to-hunted-arsenal-ready-to-retain-premier-league-crown-857996",
        "published": "2026-08-14T09:41:14.000Z"
      }
    ]
  },
  "ai_generated": true,
  "disclaimer": "Summaries, key points and the editor’s take are written by software from other outlets’ reporting and may contain errors — always check the linked original."
}