{
  "id": 779648,
  "title": "Former Luma AI Exec Launches LA-Based Production Outfit Matriarch",
  "url": "https://urgent.news/2026/08/13/former-luma-ai-exec-launches-la-based-production-outfit-matriarch",
  "topic": "ai",
  "section": "AI",
  "published": "2026-08-13T15:35:00.000Z",
  "source": {
    "name": "Deadline",
    "slug": "deadline",
    "url": "https://deadline.com/2026/08/verena-puhm-former-luma-ai-launches-matriarch-1237032826/"
  },
  "original_language": "en",
  "account": null,
  "summary": "EXCLUSIVE: Verena Puhm, a former Luma AI exec and filmmaker, has launched LA-based production company Matriarch. Puhm, who was most recently Head of Dream Lab LA at Luma AI, is now developing and producing AI-native and hybrid productions and will also carry out work for third parties and brands. Matriarch’s development slate includes Colors in the […]",
  "key_points": [],
  "editors_take": null,
  "illustration": null,
  "coverage": {
    "outlets": 1,
    "also_reported_by": []
  },
  "ai_generated": true,
  "disclaimer": "Summaries, key points and the editor’s take are written by software from other outlets’ reporting and may contain errors — always check the linked original."
}