{
  "id": 7793159,
  "title": "'What you have there is essentially a $70,000 piece of lab equipment in a handheld consumer product': Jake Dyson shares the design secrets of the brand's new mouthwash-squirting toothbrush — and the company explains why some early models had problems",
  "url": "https://urgent.news/2026/09/16/what-you-have-there-is-essentially-a-70-000-piece-of-lab-equipment-in",
  "topic": "tech",
  "section": "Tech",
  "published": "2026-09-16T12:48:45.000Z",
  "source": {
    "name": "TechRadar",
    "slug": "techradar",
    "url": "https://www.techradar.com/health-fitness/oral-health/what-you-have-there-is-essentially-a-usd70-000-piece-of-lab-equipment-in-a-handheld-consumer-product-jake-dyson-shares-the-design-secrets-of-the-brands-new-mouthwash-squirting-toothbrush-and-the-company-explains-why-some-early-models-had-problems"
  },
  "original_language": "en",
  "account": "There was a significant change in Dyson's history with the introduction of their new product, the Dyson CameraJet. This toothbrush features an integrated camera and a mouthwash squirting mechanism, setting it apart from conventional products. However, the launch has faced issues, with some early models experiencing component problems and being out of stock in various territories. Despite these challenges, Dyson has stated that the product has received a positive reception and that they are working on scaling up production to meet demand. The company's Chief Engineer, Jake Dyson, shared insights into the development process of the CameraJet, which took six years to perfect. The core feature of the toothbrush, a 100k pixel macro lens camera that targets and delivers mouthwash to specific gaps in teeth, was particularly challenging to get right. The camera needed to account for various factors such as saliva, movement, and lighting variations, similar to the challenges faced by driverless cars in different environments. The development of the CameraJet also benefited from advancements in technology, as the cost of necessary components dropped significantly over the six-year development period. The toothbrush's color options are inspired by Dyson's beauty product line, with two color combinations available: Ceramic Ultra Blue and Ceramic Pink. Despite its advanced features, the CameraJet comes with a high price tag, compared to an average toothbrush. Looking ahead, Dyson plans to expand into more products within this new category, with a second-gen version of the CameraJet expected to be unveiled in September 2027, assuming the current component issue is resolved.",
  "summary": "The CameraJet hasn't had the smoothest start — I spoke to the brand's Chief Engineer about why it was such a complex gadget to get right.",
  "key_points": [],
  "editors_take": null,
  "illustration": null,
  "coverage": {
    "outlets": 2,
    "also_reported_by": [
      {
        "outlet": "TechRadar",
        "title": "A street photographer took Dyson's $500 camera toothbrush on a photo walk — and the lo-fi images are otherworldly",
        "url": "https://urgent.news/2026/09/16/a-street-photographer-took-dysons-500-camera-toothbrush-on-a-photo",
        "published": "2026-09-16T15:49:19.000Z"
      }
    ]
  },
  "ai_generated": true,
  "disclaimer": "Summaries, key points and the editor’s take are written by software from other outlets’ reporting and may contain errors — always check the linked original."
}