{
  "id": 7787931,
  "title": "Jung Kook Hits the Dance Floor for New Calvin Klein Campaign: ‘There’s Something About the Fit & Attitude’",
  "url": "https://urgent.news/2026/09/16/jung-kook-hits-the-dance-floor-for-new-calvin-klein-campaign-theres",
  "topic": "culture",
  "section": "Culture",
  "published": "2026-09-16T12:31:45.000Z",
  "source": {
    "name": "Billboard",
    "slug": "billboard",
    "url": "https://www.billboard.com/music/music-news/jung-kook-stars-new-calvin-klein-fall-2026-denim-campaign-1236341007/"
  },
  "original_language": "en",
  "account": "Calvin Klein is unveiling its Fall 2026 \"Feel the Fit\" campaign, featuring BTS star Jung Kook. The third chapter of the campaign premiered on September 16, highlighting the exhilarating moment when the perfect pair of jeans is discovered. Directed by Renell Medrano and photographed by the same, the new visual features Jung Kook slipping into his Calvin Klein jeans, accompanied by the energetic rhythm of the zipper. The shoot was set to the iconic music of Bobby Brown's \"My Prerogative\" and Average White Band's \"Cut the Cake.\" The campaign, produced in collaboration with Jung Kook and the fashion house, showcases two new denim styles: the '90s Straight Jean and the oversized Baggy Jean. Jung Kook expressed his admiration for the brand's fit and attitude, emphasizing the unique connection he shares with Calvin Klein. The campaign will be rolled out globally across Calvin Klein's various platforms.",
  "summary": "The BTS member returns for the fashion brand's third \"Feel the Fit\" installment and Billboard has an exclusive behind-the-scenes video.",
  "key_points": [],
  "editors_take": null,
  "illustration": null,
  "coverage": {
    "outlets": 1,
    "also_reported_by": []
  },
  "ai_generated": true,
  "disclaimer": "Summaries, key points and the editor’s take are written by software from other outlets’ reporting and may contain errors — always check the linked original."
}