{
  "id": 7785835,
  "title": "63 Cents of Every New Marketing Dollar for E-Commerce Is Going to AI and Cashback Apps — Not Ads",
  "url": "https://urgent.news/2026/09/16/63-cents-of-every-new-marketing-dollar-for-e-commerce-is-going-to-ai",
  "topic": "ai",
  "section": "AI",
  "published": "2026-09-16T12:22:06.000Z",
  "source": {
    "name": "Financial Post",
    "slug": "financial-post",
    "url": "https://financialpost.com/pmn/business-wire-news-releases-pmn/63-cents-of-every-new-marketing-dollar-for-e-commerce-is-going-to-ai-and-cashback-apps-not-ads"
  },
  "original_language": "en",
  "account": null,
  "summary": "New research from Northwestern University’s Retail Analytics Council and Minty finds e-commerce marketing leaders are redirecting budgets to keep pace with value-driven, AI-assisted shoppers. NEW YORK — Consumers are increasingly using AI to find cashback, lower prices, promotions, and better alternatives, and that behavior is rapidly pulling e-commerce marketing budgets away from traditional…",
  "key_points": [],
  "editors_take": null,
  "illustration": null,
  "coverage": {
    "outlets": 1,
    "also_reported_by": []
  },
  "ai_generated": true,
  "disclaimer": "Summaries, key points and the editor’s take are written by software from other outlets’ reporting and may contain errors — always check the linked original."
}