{
  "id": 7783687,
  "title": "The Business of Design—and the Design of the Future",
  "url": "https://urgent.news/2026/09/16/the-business-of-design-and-the-design-of-the-future",
  "topic": "business",
  "section": "Business",
  "published": "2026-09-16T12:19:02.000Z",
  "source": {
    "name": "Fast Company",
    "slug": "fast-company",
    "url": "https://www.fastcompany.com/91608251/the-business-of-design-and-the-design-of-the-future"
  },
  "original_language": "en",
  "account": null,
  "summary": "In a recent discussion moderated by Stephanie Mehta, CEO and Chief Content Officer of Mansueto Ventures, Pershing Square Capital Management CEO Bill Ackman delved into the transformative role of design in business and innovation. Ackman emphasized that design should be viewed as a fundamental driver of thought and creativity, rather than merely an afterthought focused on aesthetics and usability. He highlighted how design can connect seemingly disparate ideas and reveal future possibilities that are not immediately apparent. As artificial intelligence continues to reshape creative processes, Ackman challenged the audience to reconsider the broader purpose of design and its potential to shape the future landscape.",
  "key_points": [],
  "editors_take": null,
  "illustration": null,
  "coverage": {
    "outlets": 2,
    "also_reported_by": [
      {
        "outlet": "Fast Company",
        "title": "The Business of Design—and the Design of the Future",
        "url": "https://urgent.news/2026/09/15/the-business-of-design-and-the-design-of-the-future",
        "published": "2026-09-15T22:46:38.000Z"
      }
    ]
  },
  "ai_generated": true,
  "disclaimer": "Summaries, key points and the editor’s take are written by software from other outlets’ reporting and may contain errors — always check the linked original."
}