{
  "id": 775356,
  "title": "Even one of Brazil's Most Popular Coffee Brands Has Gone Gourmet: What It Reveals about Local Production",
  "url": "https://urgent.news/2026/08/13/even-one-of-brazils-most-popular-coffee-brands-has-gone-gourmet-what",
  "topic": "culture",
  "section": "Culture",
  "published": "2026-08-13T14:06:00.000Z",
  "source": {
    "name": "Folha de S.Paulo (English)",
    "slug": "folha-de-s-paulo-english",
    "url": "https://redir.folha.com.br/redir/online//rss091/*https://www1.folha.uol.com.br/internacional/en/business/2026/08/even-one-of-brazils-most-popular-coffee-brands-has-gone-gourmet-what-it-reveals-about-local-production.shtml"
  },
  "original_language": "en",
  "account": null,
  "summary": "Pil�o, one of Brazil's most popular coffee brands, has launched a whole-bean version classified as gourmet by Abic (Brazilian Coffee Industry Association), a category distinct from traditional coffee, which is associated with mass consumption and a more intense bitterness. The new product retains a visual identity similar to the classic version but has a lighter roast, a more balanced aroma and…",
  "key_points": [],
  "editors_take": null,
  "illustration": null,
  "coverage": {
    "outlets": 1,
    "also_reported_by": []
  },
  "ai_generated": true,
  "disclaimer": "Summaries, key points and the editor’s take are written by software from other outlets’ reporting and may contain errors — always check the linked original."
}